A question of modularity for software-defined products in Heavy Equipment and Automotive - On the Move S01E11
For episode 11 of On the Move, we are wrapping up a three-part discussion around the similarities of Heavy Equipment (HE) and Automotive industries to deliver software-defined products (SDPs) more effectively. HE products already require long usage lives and high reliability which has created an incentive for modularization similar to aerospace. But the increased cost of autonomy features in automotive and the need to update software continuously is pushing OEMs in that same direction as they grapple with changing market demands.
To talk about how that is happening in the development and business planning, our host Nand Kochhar (VP of Automotive and Transportation) and moderator Michael Severson talk with Hendrick Lange (Senior Director of Heavy Equipment at Siemens Digital Industries) and Akshay Sheorey (Automotive and Transportation Industry Specialist for Autonomy)
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Successful SDPs include the ongoing supply chain development and post-delivery services - On the Move S01E10
For episode 10 of On the Move, an automotive podcast from Siemens, we have part two three talking with experts on heavy equipment and autonomy, how it relates to the automotive industry and lessons we can learn between them. In part one we outlined the value of software-defined products (SDPs) when facing the challenges of today’s market. This episode focusses on how this shift is changing the business and how they develop new products.
Our host Nand Kochhar (VP of the Automotive and Transportation Industries) and moderator Michael Severson are joined by Hendrick Lange (Senior Director of Heavy Equipment at Siemens Digital Industries) and Akshay Sheorey (Automotive and Transportation Industry Specialist for Autonomy). Hit play and listen in on how these experts talk about reorganizing supply chains and delivering post-delivery feature updates and fixes.
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Convergent and divergent needs of the automotive and heavy equipment industries - On the Move S01E09
Automotive and the heavy equipment industries face similar challenges on the round to deploying software-defined vehicles (SDVs) and autonomy more efficiently. But the strategies underlying each approach is an interesting point of discussion. Heavy equipment OEMs have a much greater emphasis on long lasting products, but making SDVs and software-defined equipment is changing this once basic difference between the industries.
To talk about the ongoing changes in the two parallel industries and the solutions driving transformation of transportation, in this three-part series on heavy equipment and autonomous functionality in software-defined product, we have Hendrick Lange (Senior Director of Heavy Equipment at Siemens Digital Industries) and Akshay Sheorey (Automotive and Transportation Industry Specialist for Autonomy). For the next three episode, our host, Nand Kochhar (VP of the Automotive and Transportation Industries) and moderator Michael Severson (Senior Automotive Marketing Manager at Siemens) will discuss the ins and out of software, electronics, and more.
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Strategies for bringing software-defined vehicles to market - On the Move S01E08
Episode eight of On the Move: A Siemens Automotive podcast is out and we’re wrapping up our three-part conversation with Nand Kochhar, Michael Severson, David Fritz, and Michael Munsey. In parts one and two we covered some of the trends leading to the software-defined vehicles on the road today as well as how the drastic changes to development are being tackled with the Digital Twin and greater collaboration across the value chain.
This episode will focus on applying the strategies of digitalization to an increasingly common set of features in modern vehicles – autonomy and electrification. Autonomous safety features are almost standard, with adaptive cruise control and other autonomous driver assistances systems creating clear benefits for manufacturers, drivers, and pedestrians alike. And the growth of electronics in vehicles is changing more than the engineering and design processes in this competitive automotive market.
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Speaking the language of software and electronics in automotive - On the Move S01E07
We’re back for episode seven of On the Move: A Siemens Automotive podcast. This is part two of Nand Kochhar and Michael Severson’s conversation with Michael Munsey and David Fritz on the changes the software-defined vehicle is bringing to the automotive market. In the last episode we focused on some of the journey to SDV ubiquity and how we are helping merge vehicle manufacturing, semiconductor development, and software within the Digital Twin.
For this episode we are examining why using a common development language and engineering platform is so important to successfully delivering a software-defined vehicle. Beyond communicating more complex requirements with suppliers and internal development groups, a digital-first approach helps accelerate innovation and help compress ballooning vehicle program timelines.
The automotive and transportation industries are in the middle of a transformation in how vehicles are designed, made, and sold. Driven by an influx of new technologies, consumer demands, environmental pressures, and a changing workforce in factories and offices, automotive companies are pushing to reinvent fundamental aspects of their businesses. This includes developing more advanced and capable vehicles, identifying new revenue sources, improving customer experiences, and changing the ways in which features and functionality are built into vehicles.
Welcome to On the Move, a podcast from Siemens Digital Industries Software that will dive into the acceleration of mobility innovation amid unprecedented change in the automotive and transportation industries. Join hosts Nand Kochhar, VP of Automotive and Transportation, and Conor Peick, Automotive and Transportation Writer, as they dive into the shifting automotive landscape with expert guests from Siemens and around the industry. Tune in to learn about modern automotive design and engineering challenges, how software and electronics have grown in use and importance, and where the industries might be heading in the future.
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