Living The Red Life

Terence Tait, founder of Yukon’s Real Estate Advisors, reveals what it really takes to succeed in a market where hustle matters more than hype. From building his own real estate brand in one of Canada’s most remote regions to ranking among the top agents nationwide, Terence shares the mindset behind sustained success in a demanding industry. He explains why real estate is far more about people than property, how personality can become a competitive advantage, and why persistence separates the lifers from those who quit. Through stories about entrepreneurship, sales discipline, and the emotional side of real estate deals, he breaks down the mindset required to keep moving forward even when success comes with sacrifices. His perspective offers powerful lessons for anyone building a business, leading a team, or pursuing long term success.
Key Takeaways
• Real estate success depends more on emotional intelligence than sales tactics
• Persistence and discipline determine who survives the first years in business
• Personality and authenticity can become powerful competitive advantages
• Building the right team allows entrepreneurs to focus on their strongest skills
• Success requires accepting that not everyone will like you
Notable Quotes
• “Selling is actually the smallest part of real estate.”
• “You’re a counselor, adviser, sometimes even a marriage counselor.”
• “The average lifespan of a new realtor is two years.”
• “Seventy percent of people like me. Thirty percent really don’t.”
• “You really can do whatever you think you can do. You just have to work for it.”
Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

Tanner Bryson and Christa reveal how B Cross Performance Horses, Horse Around Adventures, and Tanner Bryson Art Studio are built around more than horses. In this episode of Living The Red Life, they share how trust, reputation, horse training, social media, and authentic Western experiences shape a brand people remember. From matching the right horse with the right buyer to creating corporate cattle drives near Sedona, they show what it takes to stand out in the Western industry without compromising quality, honesty, or legacy.
Key Takeaways
A strong brand only works when the product can back it up.
Trust is built through honesty, not hype.
Social media works best when it reflects real authenticity.
Great businesses know who they should not sell to.
Legacy means passing rare skills to the next generation.

Notable Quotes
“If you don’t have what you can back up, you really don’t have a product at all.”
“I really believe in developing trust.”
“We’re not out there sticking our iron on every horse.”
“The horse is making us and we don’t realize it along the way.”
“There’s a legacy in the industry that we want to pass on.”

Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

Austin St. John is an iconic actor and martial artist celebrated for his role as the original Red Power Ranger, Jason Lee Scott, in the Mighty Morphin' Power Rangers series.. The episode delves into Austin's transformation from a young martial artist to an international superhero icon. The candid conversation reveals behind-the-scenes stories from the Power Rangers era, Austin's unique experiences with global fame, and his transition into a versatile entrepreneur. Rudy and Austin discuss overcoming the paralysis of analysis and perfectionism, reminding listeners that starting is crucial to success.
The episode provides a rich narrative about Austin's life lessons, particularly how he leveraged the Power Rangers' success to fuel his entrepreneurial spirit. They discuss the critical aspects of business like timing, perseverance, and learning from failure. Austin emphasizes the importance of not succumbing to victim mentality, consistently surrounding oneself with positive influences, and championing patience and time as heroes in achieving one's goals. From recounting the crazy story of securing his role as Jason to highlighting the impact of the Power Rangers franchise, the discussion offers valuable insights into mindset and resilience.
Key Takeaways:
The path to success often requires embracing imperfection and starting with what you have.
Perfectionism and over-analysis can stall progress; taking action is vital.
Recognizing and learning from missteps can unlock immense opportunities.
Patience and time are two crucial elements that contribute to lasting success.
Surrounding yourself with positive, like-minded individuals is key to driving personal and professional growth.

Notable Quotes:
"You're never supposed to wear red on camera." – Austin St. John
"How do you defeat a man who never stops getting up?" – Austin St. John
"Luck is preparation meeting opportunity." – Austin St. John
"The two greatest heroes in existence…are time and patience." – Austin St. John
"You have not failed until you choose not to get back up." – Austin St. John

Connect with Austin St. John:
Website
Instagram
Facebook

Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

Mark Esper is a seasoned national security leader who served as the 27th United States Secretary of Defense. With a foundation built on decades of military service, Esper's career spans pivotal roles in both government and corporate sectors.The conversation kicks off with Esper sharing his memorable journey—from a small coal mining town near Pittsburgh to leading the U.S. Department of Defense. Underlining his story are themes of service, public duty, and the rigorous training that shaped his leadership style.
The episode delves deep into what makes an effective leader, particularly under high-pressure scenarios. Esper emphasizes the importance of integrity, discipline, and accountability—traits he honed throughout his military career and now applies in the business world. As Esper reflects on his time as Secretary of Defense, the discussion shifts to the challenges of political navigation and maintaining authenticity amidst public scrutiny. Through engaging anecdotes and practical insights, listeners are offered a rare glimpse into Esper’s ethos and strategic thinking, both in the field and in corporate boardrooms.
Key Takeaways:
Leadership and Integrity: Effective leadership begins with authenticity and a strong moral grounding, as conveyed through actions and communication.
Discipline in All Aspects: Whether in military training or business environments, consistent discipline forms the backbone of success.
Lessons from Team Sports: Experiences in team sports or military units teach grit, resilience, and the importance of teamwork, all valuable in business settings.
Navigating Politics in Leadership: Balancing integrity with political savvy is crucial in high-stakes roles, ensuring that core values remain intact against external pressures.
Accountability and Responsibility: Accepting full responsibility for actions and decisions is a foundational principle, mirrored in both military and business leadership.

Notable Quotes:
"The more you sweat in peace, the less you bleed in war."
"Leadership always begins with integrity."
"Accountability and responsibility are very big things."
"To me, that is the mindset you have to take into it—to think every day you're training.”
"Nothing wins like success."

Connect with Mark Esper:
Website
Instagram

Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

Jeremy Berg, John Crawford, and Candace Crawford are the co-owners of the Bunker Performance Lounge and Cafe located in Stratford. This discussion delves into their collective journey and passion for creating a unique space for artists and musicians. The episode explores the evolution of the Bunker, a venue designed by musicians for musicians, and highlights how the owners have continually overcome challenges to keep the performances fresh and captivating.
Listeners will gain insights into the operational aspects of running a music venue, the emphasis on live music, and the role of community in the Bunker's success. The episode's exploration of brand identity, audience engagement, and innovative programming strategies provides a roadmap for those interested in the entertainment industry. Key topics include the importance of offering a stage where musicians take center stage, and the trio's innovative programming that keeps patrons engaged—from open mic nights to specialized performances that highlight original music.
Key Takeaways:
The Bunker Performance Lounge emphasizes creating a space where the performance takes precedence over other activities, focusing on musicianship.
The success of the Bunker lies in its ability to adapt, taking community feedback to heart and evolving its offerings, such as obtaining a liquor license to increase patronage.
Running a music venue involves finding a balance between catering to audience preferences and promoting original music and talent.
Effective programming that evolves throughout the week—from karaoke to the signature weekend live sessions—helps maintain engagement and consistency.
The Bunker's success story is about transformation, adapting to post-COVID realities, and the trio's dedication to providing outstanding live entertainment.

Connect with Jeremy Berg, John Crawford, and Candace Crawford:
Website
Instagram
Facebook

Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter