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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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  • Bobby Bones: “Tenacity is a talent.”
    Bobby Bones has been called “the most powerful man in country music.” Host of the nationally syndicated country music radio program, The Bobby Bones Show, and the podcast, Bobbycast, millions of Americans consider him a friend. Audio is his bread and butter, but he’s also made a name for himself on TV, as a mentor on American Idol, the host of Breaking Bobby Bones on the National Geographic Channel, and as a winner of Dancing With the Stars. He’s from a small town in Arkansas where his youth was largely defined by poverty and instability. Today, he considers the perspective it gave him one of his biggest strengths. Bobby joins Bob to share insights about ambition and tenacity, the power of country music, and how emotional intelligence is the strongest skill an interviewer can have.See omnystudio.com/listener for privacy information.
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  • Ron Howard: “Understand the entertainment value of an idea.”
    Ron Howard is an Academy Award, Golden Globe, Emmy, and Grammy award-winning film director. With work spanning from comedies like Splash and Parenthood to critically acclaimed dramas like Apollo 13, Frost/Nixon and A Beautiful Mind, he is one of the most popular and prolific filmmakers of the last 50 years. His first on-screen appearance was at just 18 months old and he was cast as Opie on The Andy Griffith Show at age five. By the time he was 10, adults on set predicted he would make a great director; but at the time, it was a major challenge to transition from acting to directing feature films. In his conversation with Bob, Ron shares how he leveraged one green light to make that improbable jump, how his feelings about collaboration have changed over his career, and his advice for young people in the entertainment industry today.See omnystudio.com/listener for privacy information.
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    34:20
  • Bonus Episode: Building Corporate Culture
    Corporate culture is a big buzzword these days, but for our guests it’s integral to how they do business. Bill Koenigsberg, CEO of Horizon Media, feels personally accountable for his employees, while Progressive Insurance CMO Remi Kent shares how the pandemic made her bring her values to the workplace during her time at 3M. WPP’s Christian Juhl shares how the power of culture was a differentiator in business at Group M, while General Motors’ Norm de Greve shares why as CMO of CVS he allowed for a locally-defined culture that varied across stores. Plus, former CMO of Ford Suzy Deering addresses work-life balance.See omnystudio.com/listener for privacy information.
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    24:48
  • Hugh Howey: “I write for myself.”
    Hugh Howey is an international best-selling author whose work has been published in 40 languages. But he’s not just a writer, he’s an entrepreneur in the purest sense. When Hugh self-published a short story, the world demanded more. Soon enough the income from that one story was enough to quit his job to begin work on what became the now-iconic Silo trilogy. Instead of going the traditional route with a publisher, Hugh stuck with his instinct to self-publish, disrupting an entire industry along the way. His conversation with Bob dives into the inspirations and the dollars behind his decision-making. Plus, he talks about turning Silo into the acclaimed AppleTV+ series, how he ended up in a performance of the Nutcracker, and the sailing trip he’s planning to take around the world.See omnystudio.com/listener for privacy information.
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    35:37
  • Norma Kamali: “Be creative, be original, be innovative.”
    Fashion designer Norma Kamali has stayed relevant for generations by tapping into culture, creativity, and technology. In the early 60s, she got a degree from the Fashion Institute of Technology but didn’t fit in with the style of the time. She abandoned design to work for an airline instead, giving her access to travel. During frequent trips to London, Norma discovered a fashion revolution that hadn’t hit the States yet. Soon she would be at the forefront of New York’s changing style. With her famous sweats collection, unforgettable sleeping bag coats, and iconic swimwear, she’s been credited with pioneering trends that still reverberate today. Unlike many designers, Norma never sold her brand, retaining control of both the creative and the business. Listen in to Norma’s conversation with Bob to tap into her wisdom– from the importance of disruption to sourcing creativity to innovative and forward-thinking uses of AI.See omnystudio.com/listener for privacy information.
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Über Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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