Commerce Innovators

In this conversation at Dreamforce, Caleb sits down with Matt Gorniak, founder and CEO of Threekit. We explore how lightning-fast AI innovation is reshaping how consumers and businesses buy.
Matt shares how Threekit powers immersive, visual experiences that turn discovery into delight. From Louis Vuitton's interactive monogram customizer to B2B building materials where architects and homeowners configure windows, doors, and entire rooms with photorealistic previews, the focus is on emotional connection and effortless personalization.
A standout insight comes from Matt's own experiment: he used ChatGPT to research local codes, select permeable pavers, and get contractor validation, front-loading the entire decision process. The result? Buying decisions now accelerate from inspiration to purchase at unprecedented speed.
Caleb and Matt both emphasize that speed alone isn't enough — trust is non-negotiable. Brands must deliver transparent, reliable AI experiences grounded in decades of earned credibility. Listeners will learn how to make complex configuration invisible and joyful, why visualization wins loyalty across luxury and industrial verticals, and how to build agentic commerce that buyers actually trust.
Show Highlights:
Rapid AI innovation and Salesforce OpenAI partnership accelerating agentic commerce  
Threekit enabling immersive visualization and personalization for luxury and B2B  
Matt's personal AI-powered paver replacement process front-loading decisions with contractor validation  
Importance of trust and seamless invisible technology in the fast AI buying journey  
Buying decisions accelerating dramatically from inspiration to confirmation and purchase
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Supporting Resources:
Matt Gorniak, Threekit: [email protected] 

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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

At Dreamforce in San Francisco, we sit down with Keith Messick, CMO at Vercel, to unpack how composability, AI, and what he calls the "digital push-up" are shaping the next phase of the internet and commerce.
A key theme of the conversation is the shift toward agentic commerce, where AI agents increasingly represent both consumers and brands. As these agents interact and transact with one another, businesses must rethink how digital experiences are built. Keith explains why composable architecture gives organizations the agility to innovate quickly and adapt to constantly evolving customer expectations.
We also discuss how tools powered by generative AI are democratizing development. With natural language interfaces and AI-assisted coding, creating applications and digital experiences is becoming accessible to far more people than ever before. At the same time, this rapid expansion introduces new considerations around security, trust, and the management of massive amounts of AI-generated code.
Show Highlights:
Composable and headless architecture enabling faster innovation in digital commerce
How Vercel helps developers ship faster with framework-defined infrastructure
Generative AI and natural language are making app and website creation more accessible
Security and trust challenges created by the explosion of AI-generated code
The growing importance of structured data and documentation for AI-driven discovery
Why speed, performance, and strong information architecture still matter for search and AI ranking
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Recorded at Dreamforce, we explore the next era of shopping with Rishabh Jain of Fermat and how agentic commerce is reshaping the customer journey. We discuss the rapid rise of AI-powered discovery, where platforms like ChatGPT are becoming a primary entry point for consumers, and what that shift means for brands. 
The conversation dives into the need for rich, contextual, and shoppable content, along with delivering seamless experiences across channels. We also unpack the convergence of behavioral and identity data to drive personalization, and why trust and authenticity are critical. 
Show Highlights:
ChatGPT and LLMs emerging as primary shopping entry points
Shift from traditional SEO to rich, shoppable content
Seamless, context-aware experiences across channels
Convergence of behavioral and identity data for personalization
Agentic commerce across search, merchandising, and personal shopping
Trust and authenticity as competitive advantages in AI-driven commerce
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Recorded live at Dreamforce, we have a conversation with Amy McNamara from Forter to unpack how agentic commerce and AI are transforming retail. As AI-powered agents begin transacting on behalf of consumers, the discussion centers on how this shift is redefining trust, fraud prevention, and customer experience.
Amy shares how traditional rules-based systems fall short in this new landscape, where transactions are no longer tied to a single device or channel. Instead, Forter focuses on the identity behind each interaction, using a global identity graph to determine trustworthiness regardless of where or how a transaction occurs. This approach helps retailers reduce friction for legitimate customers while staying ahead of evolving fraud tactics.
The conversation also explores the rise of new fraud vectors, including bot-driven abuse and account takeovers, alongside the growing need for visibility into agentic activity. Listeners will learn how leading brands can balance seamless experiences with strong security, and why trust is becoming the foundation of successful, AI-driven commerce.
Show Highlights:
Limitations of traditional rules based fraud prevention
Identity driven approach to trust across channels and touchpoints
Rise of new fraud vectors including bots and account takeovers
Importance of visibility into agentic activity on retail sites
Balancing seamless customer experiences with strong security
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Modern ecommerce success depends on more than simply getting customers to a checkout page. In this episode, we speak with Jeff Cannon, CEO of Yoga Democracy, about how brands can improve conversion by combining smarter technology, authentic content, and data-driven insights.
Jeff discusses Yoga Democracy's recent move to Agentforce Commerce, where the company launched a streamlined storefront and is now focused on refining the customer journey. By analyzing traffic from channels like TikTok and Facebook, the team can better understand where visitors originate and why some do not convert. Improvements such as curated collections, wishlists, and product recommendations help guide shoppers toward completing a purchase.
A key theme is the power of user-generated content. Real customer photos provide social validation and help shoppers visualize fit and style, making purchasing decisions easier.
The conversation also explores how AI and conversational search are reshaping commerce, enabling more personalized shopping experiences and new pathways from inspiration to purchase.
Show Highlights:
Using traffic data from social channels to understand conversion gaps
Optimizing product collections and recommendations to increase purchases
The role of user-generated content in building trust and engagement
Connecting social media inspiration to the on-site shopping journey
How AI and conversational search may reshape online product discovery
Preparing brands for future commerce driven by data and personalization
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.