Commerce Innovators

Join Caleb Bryant and Caila Schwartz as they delve into the latest holiday sales forecasts and trends. Discover how global economic shifts, interest rate changes, and consumer behavior are shaping the holiday shopping landscape. With insights into discount strategies and the growing role of AI in customer service, this episode is a must-listen for retailers aiming to capture the holiday market. Tune in to learn how to navigate the season with strategic foresight and maximize your holiday sales potential.
Show Highlights:
Discussion on Cyber Week 2025 discount strategies and regional variations in markdowns
AI's impact on customer service, with a significant rise in chatbot usage
Analysis of macroeconomic influences on retail
Predictions for discount rates across various verticals, focusing on makeup, apparel, and home goods
Reflections on past holiday sales trends
Strategies for retailers to manage returns and leverage data-driven approaches for maximizing holiday sales
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Supporting Resources:
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
See our Holiday Predictions and more: https://www.salesforce.com/retail/peak-holiday/
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this conversation, Caleb Bryant and Mike Getchis, Head of Strategy & Partnerships at Zenkraft, a Bringg solution, discuss the critical aspects of post-purchase experiences in e-commerce, focusing on logistics, customer communication, and the integration of AI and data. They explore the challenges brands face during peak seasons, the importance of self-service options for customers, and the role of partnerships in enhancing customer experiences. The discussion emphasizes the need for effective communication and data integration to drive customer loyalty and satisfaction.
Show Highlights:
The critical role of timely communication and third-party logistics partnerships during the holiday season
Integration of customer self-service and AI in enhancing consumer interactions
The shift towards personalized shopping experiences and innovative, label-less return processes
Importance of data unification and partnerships in fulfilling brand promises and enhancing customer trust
Use of AI to streamline order tracking and returns
The role of advanced logistics solutions in driving customer loyalty and meeting consumer expectations
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance of accelerating time to value in a unified commerce platform.
Show Highlights:
Evolution of Yoga Democracy from niche hot yoga apparel to significant athleisure market player
Challenges and solutions in hiring seamstresses in the U.S. and the establishment of a factory in Kenya
Importance of strategic partnerships
Leveraging technology like AgentForce and Einstein for better consumer insights and personalized experiences
Creative strategies for customer engagement
Advice for entrepreneurs on aligning business decisions with long-term goals and selecting adaptable technology solutions
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Guests:
Jeff Cannon, CEO, Yoga Democracy: https://www.yogademocracy.com/ 
Aaron Hutten, Founder, Ember Agency: https://discoverember.com/ 
Supporting Resources:
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ 
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew 
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from Cloudgaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders and inquiries efficiently. 
The conversation highlights the unique dynamics of B2B commerce, focusing on account-specific pricing and managing large order volumes while delivering a B2C-like experience. Emphasizing a collaborative 'one team' approach, the episode underscores the importance of partnerships in achieving customer-centric digital transformations and ensuring operational efficiency.
Show Highlights:
Creation of a seamless self-service digital account management platform for nearly 300,000 end customers
Differences between B2B and B2C commerce, focusing on account-specific pricing and large order volumes
Importance of a 'one team' approach in executing large-scale B2B projects successfully
Role of Salesforce as a single source of truth, enhancing data security and customer satisfaction
Cloudgaia's strategic partnership with Salesforce and CONA Services to ensure project success
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience by leveraging Amazon's trusted fulfillment services and Salesforce's robust capabilities. 
The discussion highlights the potential for brands to drive revenue growth and operational efficiency through Amazon's Demand Side Platform, offering insights into how brands can thrive in a rapidly evolving e-commerce landscape.
Show Highlights:
The strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime
How the Prime logo enhances consumer trust and boosts e-commerce conversion rates
Amazon's Multi-Channel Fulfillment (MCF) and its impact on logistics and customer engagement
The role of AI, like ChatGPT, in shaping the consumer journey and aiding decision-making
How Amazon's Demand Side Platform aids in precise advertising and connecting with ready-to-buy audiences
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Derek Majewski: LinkedIn - https://www.linkedin.com/in/derekmajewski/ | Amazon Buy With Prime - https://buywithprime.amazon.com/ 
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ 
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.