Proven Podcast

As a co-founder of Hims and Hers, Joe helped take a direct-to-consumer healthcare brand public at a $1.6 billion valuation. Now as CEO of Dutch, he is reshaping how pet owners access veterinary care through telemedicine. Joe has spent 15 years learning what it actually takes to build something that lasts, and in this episode, he holds nothing back.
Charles and Joe dig into the real mechanics of building a venture-backed business, from knowing when to burn everything down and start over, to hiring the right kind of crazy, to leading a team through failure without losing them. Joe breaks down the pivot that took Hims from a product nobody wanted to a $200 million valuation in a single month, and what he would do completely differently if he had to do it all again.
Together, they get into why execution beats ideas every time, why dreaming too small is just as dangerous as dreaming too big, and why the best businesses are built on a simple formula: faster, cheaper, better.
This is not a highlight reel. It is a masterclass in what entrepreneurship actually looks like from the inside.
KEY TAKEAWAYS:
Why execution and perseverance matter more than the original idea when building a scalable business
How Joe took Hims from a failing product to a $200 million valuation in just one month after a full rebrand
The hiring mindset that separates startup survivors from people who need stability
Why dreaming too small is one of the most underrated mistakes founders make
How faster, cheaper, and better remains the most reliable formula for building something people actually want
KEY POINTS:
01:12 : Building venture-backed businesses: Joe breaks down what VCs actually look for, while Charles connects it to the grind most entrepreneurs overlook.
03:49 : The power of the pivot: Joe walks through the moment Hims almost died and what it took to start over, while Charles explores why most founders wait too long to make that call.
06:21 : Leading a team through uncertainty: Joe shares what it feels like to jump off a cliff and hope for the best, while Charles digs into how you bring your people with you.
08:49 : Hiring for startups: Joe explains how to spot someone built for the chaos of early stage companies, while Charles challenges the conventional wisdom around who makes a great hire.
48:06 : Lessons from a billion dollar exit: Joe reflects on ringing the NYSE bell and what he wishes he had known sooner, while Charles pushes him on what would have made it faster.
51:58 : Dreaming bigger: Joe makes the case for setting goals that feel impossible, while Charles ties it back to building a business that is genuinely in service to others.

Most people think cybersecurity is complicated. MK Palmore disagrees. With 32 years in the federal government, two decades as an FBI special agent, and executive roles at both Google Cloud and Palo Alto Networks, MK has seen every angle of the threat landscape, and his message is simple: the basics will save you.
Charles and MK go deep on what everyday consumers and small business owners are getting dangerously wrong about their digital security, why a data breach can be the last thing a company ever survives, and how the adversary is quite literally banking on your laziness. MK also gets candid about the tools he personally trusts, the privacy myths that need to die, and why doing a few simple things consistently beats any fancy security stack money can buy.
Whether you're a solo entrepreneur or running a growing team, this episode is a wake-up call you didn't know you needed, and a practical roadmap to making yourself a much harder target.
KEY TAKEAWAYS:
Why multi-factor authentication is still the most underused line of defense for consumers and businesses alike
How a single data breach can financially and reputationally destroy a small business overnight
The truth about privacy tools, what's worth your time, and what's just noise
Why consistency, not complexity, is the real foundation of digital security
The devices and platforms a former FBI cyber executive actually uses to protect his own data
KEY POINTS:
01:20 – The basics most people ignore: MK breaks down the simple steps that make the biggest difference, while Charles connects them to everyday consumer behavior.
07:45 – Inside a data breach: MK walks through how attacks unfold and why SMBs are prime targets, while Charles unpacks the real financial and human cost.
15:30 – The SMB blind spot: MK explains why small businesses underestimate their exposure, while Charles shares why the assumption of being "too small to target" is one of the most dangerous myths in business.
28:10 – Building a security culture: MK lays out what it takes to get a team bought in on cybersecurity, while Charles explores the leadership gap that leaves most companies vulnerable.
45:00 – Privacy tools, myths, and what's actually worth it: MK cuts through the noise on VPNs, incognito mode, and Faraday bags, while Charles weighs in on his own approach to personal data protection.
56:55 – The everyday carry of a cyber expert: MK reveals the exact devices and platforms he relies on, while Charles reconsiders his loyalty to Microsoft.

In this thought, provoking episode, Charles sits down with Nir Eyal, author, behavioral design expert, and investor, to explore the psychology behind why people become attached to certain products, ideas, and habits. Nir unpacks the core principles from his bestselling book Hooked: How to Build Habit, Forming Products, revealing the behavioral frameworks that the world's most successful companies use to create products people return to again and again.
From the science of triggers and rewards to the ethical responsibility of building technology that shapes human behavior, Nir explains how entrepreneurs and product creators can design experiences that truly resonate with users. He also dives into the difference between manipulation and meaningful engagement, sharing why understanding human psychology is essential for building products that serve people rather than exploit them.
Together, they explore how habits are formed, how attention has become the most valuable currency in the modern economy, and why the future of innovation lies at the intersection of psychology, technology, and intentional design.
This isn't just a conversation about product development. It's a blueprint for understanding human behavior, and for building companies, tools, and ideas that people genuinely want to make part of their daily lives.
KEY TAKEAWAYS:
-How Nir Eyal developed the behavioral design framework behind Hooked: How to Build Habit-Forming Products
-Why the most successful companies design products around psychology, not just technology
-The four-step "Hook Model" that explains why users repeatedly return to certain products and platforms
-The difference between ethical engagement and manipulation when building habit-forming technology
Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.
KEY POINTS:
01:10 – The psychology behind habit-forming products:
Nir introduces the behavioral science that inspired his work, while Charles explores why understanding human behavior is essential for modern entrepreneurs.
04:35 – The Hook Model explained:
Nir breaks down the four-step framework behind habit, forming products, while Charles reflects on how the world's most successful platforms keep users coming back.
08:12 – Internal triggers and human behavior:
Nir explains how emotions like boredom, curiosity, and uncertainty drive digital habits, while Charles highlights how these triggers influence everyday decisions.
12:40 – Engagement vs. manipulation:
Nir discusses the ethical responsibility of product creators, while Charles explores the line between building value and exploiting attention.
17:05 – Why distraction is an internal problem:
Nir challenges the idea that technology alone causes distraction, while Charles reflects on how self-awareness plays a role in productivity.
22:18 – Designing products people love:
Nir shares how companies create experiences that naturally integrate into daily routines, while Charles emphasizes the importance of solving real user problems.
27:44 – Behavioral design as a business advantage:
Nir explains why understanding psychology gives entrepreneurs a massive edge, while Charles ties it to building products that last.
32:10 – The future of technology and human attention:
Nir closes by discussing the evolving relationship between technology and human behavior, while Charles reflects on the responsibility innovators carry when shaping habits.

In this powerful and deeply moving episode, Charles sits down with Paul Hutchinson, founder of The Child Liberation Foundation, to explore how purpose, courage, and conviction can transform unimaginable darkness into a mission for global impact. Paul opens up about his journey from entrepreneur and investor to undercover operative helping rescue children from human trafficking networks around the world.
He shares what led him to step into some of the most dangerous environments on earth, revealing how faith, responsibility, and moral clarity became the foundation of his life's work. From high-stakes rescue operations to the emotional aftermath of witnessing exploitation firsthand, Paul unpacks the psychological toll, and the unshakable resolve, required to fight modern slavery.
Together, they dive into the reality of human trafficking, the misconceptions surrounding it, and what individuals and leaders can do to become part of the solution. They explore the intersection of business success and humanitarian responsibility, challenging the idea that purpose and profit must live in separate worlds.
This isn't just a conversation about rescue missions. It's a blueprint for living with conviction, using influence for impact, and stepping into a calling that demands both courage and compassion.
KEY TAKEAWAYS:
-How Paul Hutchinson transitioned from entrepreneur and investor to frontline advocate against human trafficking
-Why business success without purpose can leave a deeper calling unfulfilled
-The reality of modern human trafficking, and the misconceptions that prevent real awareness
-The courage and emotional resilience required to participate in rescue operations
-How faith, moral conviction, and responsibility shaped Paul's mission
Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.
KEY POINTS:
01:05 – From business success to deeper calling:
Paul shares how entrepreneurship opened doors, but purpose redirected his life, while Charles reflects on the moment success alone stops being enough.
04:52 – Stepping into the fight against trafficking:
Paul explains what compelled him to move from awareness to action, while Charles explores the weight of choosing courage over comfort.
09:34 – Inside rescue operations:
Paul recounts the emotional intensity of undercover missions, while Charles highlights the resilience required to face darkness firsthand.
14:27 – The myths about human trafficking:
Paul breaks down common misconceptions, while Charles emphasizes why education is critical to prevention.
19:16 – The emotional aftermath:
Paul opens up about the psychological toll of rescue work, while Charles reflects on how purpose can sustain people through trauma.
24:48 – Faith, conviction, and responsibility:
Paul shares how spiritual grounding shaped his resolve, while Charles explores the link between belief and bold action.
30:03 – Using wealth for impact:
Paul discusses why financial success creates opportunity for service, while Charles reframes influence as stewardship.
35:39 – Prevention and global awareness:
Paul explains how education and partnerships can disrupt trafficking networks, while Charles highlights the power of collective responsibility.
41:12 – Living a life of conviction:
Paul closes by challenging listeners to act where they can, while Charles reinforces that true legacy is measured in lives protected, not profits earned.

In this energetic episode, Charles sits down with Robin Thurston, CEO of Outside Interactive, Inc. to explore how technology, health, and human connection intersect in a world increasingly dominated by screens. 
Robin shares the vision behind building an integrated outdoor ecosystem designed to inspire people to step outside, reconnect with nature, and reclaim their physical and mental well-being. From the alarming statistics about screen time and its impact on mental health to the powerful simplicity of outdoor experiences, he breaks down why modern lifestyles are creating a disconnect from the natural world, and how intentional design can help reverse it.
Together, they dive into leadership, innovation, and the mission-driven mindset required to build platforms that don't just inform audiences but activate real change. 
This isn't just a conversation about outdoor recreation. It's a blueprint for redefining wellness, technology, and human performance in an increasingly digital age.
KEY TAKEAWAYS:
-How Robin Thurston is reshaping the outdoor industry by combining media, technology, and wellness through Outside Interactive, Inc.
-Why modern lifestyles dominated by screens are creating a growing disconnection from nature, and how intentional outdoor habits can reverse it
-The science backed mental and physical benefits of simple outdoor activities, from walking to "touching grass" and reconnecting with the natural environment
-How entrepreneurs can build mission-driven companies that prioritize human performance, health, and community impact alongside business growth
-The future of technology, wearable devices, and digital ecosystems, and how leaders must balance innovation with human well-being
Head over to provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.
KEY POINTS:
01:08 – The mission behind Outside:
Robin shares the vision for building an integrated outdoor platform that inspires people to reconnect with nature, while Charles explores how purpose-driven companies create deeper emotional engagement.
03:42 – The hidden cost of screen time:
Robin breaks down alarming trends around digital consumption and mental health, while Charles reflects on how technology has quietly reshaped daily habits.
06:11 – You don't need extreme adventure:
Robin explains that meaningful outdoor connection doesn't require elite athleticism, even simple acts like walking barefoot on grass can have measurable health benefits.
08:04 – Balancing technology with wellness:
As screens become unavoidable, Robin shares practical strategies for maintaining physical and mental health, while Charles discusses adapting to an increasingly digital future.
12:30 – Entrepreneurship meets human performance:
Robin discusses how building Outside required merging media, community, and technology, while Charles highlights the importance of aligning business strategy with lifestyle impact.
17:05 – The psychology of outdoor connection:
Robin explores why humans are biologically wired to thrive outdoors, while Charles emphasizes how reconnecting with nature can improve clarity, creativity, and resilience.
21:40 – Wearables, AI, and the future of experience:
The conversation shifts toward emerging tech like smart glasses and digital ecosystems, with Robin explaining how innovation must enhance life rather than replace real-world experiences.
26:18 – Redefining success through health and purpose:
Robin closes by challenging leaders to rethink productivity and performance through the lens of wellness, while Charles reflects on building businesses that help people live better, not just work harder.