Creative Juice

Want to get new fans hearing your music online AND actually be confident that you're building a real audience?
 
In this episode of Creative Juice, Jack and Circa talk about how artists can get attention online without relying on going viral on social media. Learn about testing your music and videos with ads, making posts that feel like a natural discovery, and choosing promotion methods that let you stay in touch with new fans!
 
If you're spending time and money to reach new listeners, this episode will help you figure out what's working and what to do with their attention next!
 
DISCOVER:
- How To Tell If Your Music And Videos Are Getting Attention
- Why Your Posts Should Feel Like A Discovery, Not A Sales Pitch
- How To Test Videos With Ads Without Spending A Lot
- What Comments And Watch Time Can Tell You About Your Content
- Why Sending Every New Listener To Spotify Limits Your Follow-up
- How To Make Your Content More Memorable Once You Know It Works
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Top 3 Awareness Plays We Use To Grow Artists' Audiences
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Getting people to hear your music is one thing. Can you reach them again when you have something to share or sell?
 
In this episode of Creative Juice, Jack and Circa cover how artists can use direct response marketing to build a career around their fans, not industry approval! Learn about the three parts of a music marketing strategy: getting attention, keeping it, and giving fans clear ways to buy from you.
 
If you want your marketing to do more than create a short bump in streams, this episode will help you build a fan base you can rely on!
 
DISCOVER:
How To Get Attention With Content And Ads
Why Streaming Bumps Aren't Enough To Build A Career
How To Keep In Touch With Fans Through Email And Text
What To Offer Fans In Exchange For Their Contact Info
How To Make Offers That Give Fans A Reason To Buy Now
Why You Don't Need A Label To Build A Direct Relationship With Fans
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

As we head into Q4 of 2026, what does the music industry look like today for artists trying to build a business in it?
 
In this episode of Creative Juice, Jack and Circa analyze the music industry's landscape, past and present, how it's evolving, and unpack what business you're in as an artist! Learn about the shadowy mechanics of the industry, the critical difference between the music business and any other business, and the untapped potential of treating your music career like an e-commerce brand!
 
If you're serious about taking control of your music career rather than being another number, this conversation is a must listen!
 
DISCOVER:
Why The Music Industry Is Not Built For Artists' Success
What It Really Means To Run A Music Business Today
How Artists Are Transitioning To Becoming E-commerce Brands
Why Focusing On Direct Fan Relationships Trumps Chasing Deals
What Every Artist Should Know Before Signing A Contract
Why Understanding Fans' Purchasing Behaviors Changes The Game For Artists
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Looking across all corners of the music business can teach you a LOT as an artist...
 
In this episode of Creative Juice, Jack and Circa are joined by special guest Chris Ruff, head of global marketing at Activist Artists Management, to talk shop about music marketing and career growth! Learn about Chris's journey from the UK punk scene, to major record label operations, to overseeing marketing for legendary acts like The Grateful Dead, The Lumineers, The Pretty Reckless, Young The Giant, and more!
 
Whether you're an artist or manager looking to level up your music career, this episode is packed with insights on artist development, managing a diverse roster, and the untapped power of direct fan engagement!
 
DISCOVER:
How Chris Went From Wanting To Teach History To Marketing Music Worldwide
What Happens When You Focus On Artistry Over Business First
How Setting 18-Month Goals Can Drive Long-Term Success
Why Owned Data And Direct Fan Engagement Are Your Secret Weapons
What Misconceptions Exist Around Chasing Viral Moments
How To Avoid Resting On The Industry's Laurels And Embrace Continuous Learning
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Is Black Friday a secret weapon for artists or just a shiny object to ignore?
 
In this episode of Creative Juice, Jack and Circa dive into the strategies artists can use to leverage the shopping frenzy of Black Friday to boost their music careers. Learn about the ins and outs of executing sales promotions, understanding the consumer mentality during this massive sales event, and how artists can make the most of this period by driving serious e-commerce revenue.
 
Whether you're planning to launch your first merch line or aiming to maximize your existing store, this episode will equip you with the tactics to crush Black Friday and make it a growth milestone for your music career!
 
DISCOVER:
Why You Should Care About Black Friday As An Artist
How To Plan A Killer Black Friday Promotion From Scratch
What Products Or Offers Could Work Best For Your Audience
How COVID Has Shifted Black Friday Towards E-commerce And What That Means For You
Why Offering Free Shipping Can Be A Game Changer For Your Sales
How To Make Your Black Friday Promotions Simple Or Elaborate
What Tech Tools You Need To Prepare For A Seamless Black Friday Sale
 
RESOURCES:
Get Access To Our Black Friday Workshops Inside IndiePRO
Planning Your Black Friday Strategy
Black Friday Preparation and Countdown For Artists
How To Add Value To Your BFCM Offers For Your Fans
How To Segment Your Fan Base When Running A Black Friday Sale
Where To Focus Your Black Friday Sale If You Have Limited Products
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!