More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers! If you’re building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions! DISCOVER: Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype What To Know About D2C Artist Businesses and D2C Brands How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily What Direct To Fan Is Actually About (Hint: It’s Fan Monetization, Not Platforms) Why You Can’t Rely On Tools Alone To Build A Direct To Fan Business How To Evaluate The Costs Of Changing Platforms In Your Business What Direct To Fan Will Never Be and How To Build It The Right Way RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Shout out to Dame Ritter for the Inspiration Join Us In The Indepreneur Discord Server! Getting Everything You Can Out of All You've Got Looking to expand your team or need marketing help? Apply to work with IndieX!
--------
37:01
--------
37:01
EP380: What To Do AFTER You Get Traction Online
Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step! If you’re seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building! DISCOVER: Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention What Tests To Run After Getting Traction How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement When To Start Selling and Why You Don’t Need The “Perfect” Offer To Begin Why So Many Artists Underestimate Their Ability To Monetize Attention What To Do In The “Murky Middle” Between Content Success And Business Growth RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
--------
29:45
--------
29:45
EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing! If you’re watching what other artists are doing and wondering what’s worth paying attention to (and what’s just hype), this episode will help you separate stunts from strategy! DISCOVER: How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships Why His Approach To His Comeback Is Rallying His Fans What He’s Doing Differently With Instagram How He’s Driving Traffic To Release Shows And Merch Why Short-term Stunts Don't Create Long-term Fan Impact What To Model From Jon’s Marketing and What To Avoid When Watching The Industry RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Jon's Finsta Account Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
--------
24:39
--------
24:39
EP378: Small Tweaks For Big Results
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan Data In Your Messaging Why Simple Personalization Shows Fans You Know Them How To Create Subject Lines And Questions That Spark Replies Why Shouting Out Fans Matters (And How To Do It Well) How Consistent Small Actions Compound Into Long Term Growth What Separates Great Artists From The Rest What Is The One Opinion That Should Drive Your Decisions RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
--------
18:23
--------
18:23
EP377: What Actually Holds Back Music Careers
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why. Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint. And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first. Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers) How to apply this candid conversation We do this all the time, literally OFTEN because it's so easy to get distracted different way of fighting shiny object syndrome Will doing X distract us/get us closer from/to our bigger goal of Y Ask circ of times he's helped an artist identify their constraints not new ways to do x, why currently why y isn't working when you live in your problems, you get blindness how to look for the one big thing sidequests and skills - the dirty secret of the fitness industry attacking your goals head on
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
Österreich