FutureStrategies - Sustainability in Marketing 🌍

• 🧀 Creating a longlasting system - Gerrit Woerle from WOERLE

  Gerrit Woerle is the CEO of the fifth-generation family-owned cheese company WOERLE. Based in Austria, they’re known for much more than just cheese—they’ve been quietly building an ambitious sustainability program within the food industry. From CO₂ reduction in dairy farming to biodiversity projects on local fields, there’s a lot going on behind the scenes.More information about the 6th national Ressourcenforum Austria.About the FutureStrategies podcast and Florian:Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

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• 💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine

  Grazia Nordberg is the founder and managing partner of LOEBELL NORDBERG, a communications agency based in Vienna - in March 2023 she started AEHRE a sustainability business magazine for the German Speaking area. With it she wants to build a communicative bridge between the economy and sustainability.The magazine is full of fresh stories that surprise, about people, solutions and conveys a lightness that is often missed in other sustainability focussed content. They focus on activation, rethinking, motivation.About the FutureStrategies podcast and Florian:Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

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• ♻️ Transforming a Company - Stefan Grafenhorst from Greiner

  Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner. Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses.Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas that are not sustainable from today's perspective.But Stefan was not always in sustainability. His professional career began in consulting before he became a development worker in Africa for several years. After working in the political arena in Berlin, he moved to Greiner in Austria in 2017.About the FutureStrategies podcast and Florian:Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

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• ☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl

  Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna.About the FutureStrategies podcast and Florian:Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

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• 🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable

  Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes still surprised that she ended up in the construction business.About the FutureStrategies podcast and Florian:Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

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