Marketing Against The Grain

Build your first AI Agent: https://clickhubspot.com/itpk

Ep. 469

Over 60% of Vercel’s deployments are now triggered by AI agents—up from just 3% ten months ago!

Kieran and guest Jeanne DeWitt Grosser (Vercel COO) dive into how AI-native companies are reinventing sales, marketing, and go-to-market strategies in the era of agent-led growth. Learn more on building prospecting agents that filter and qualify leads, shifting marketing content to target AI agents (not just humans), and redefining human roles in sales organizations now supported by hyper-productive AI workflows.

Mentions

Jeanne DeWitt Grosser https://www.linkedin.com/in/jeannedewitt/

Vercel https://vercel.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Loop: Outlearn. Outmarket. Outgrow (Audio Book) https://www.amazon.com/dp/B0H6NJYC8M?ref_=cm_sw_r_ffobk_cp_ud_dp_VXWPZ62D4T93HA8Z08NE&bestFormat=true

Eve https://vercel.com/eve

Cursor https://cursor.com/

Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free Guide: Build your First Skill File in 30 minutes https://clickhubspot.com/liyf

Ep. 468

What if you could triple your team’s productivity just by working smarter with AI?

Kipp and guest Rachel Woods (AMP founder) dive into dive into the next-level strategies for becoming the go-to AI operator in your organization—so you stop “babysitting” AI and start leading it. Learn more on building step-by-step AI playbooks for real autonomy, stacking multiple AI processes to scale your impact, and creating bulletproof clarity so both humans and AI always know exactly what needs to get done.

Mentions

Rachel Woods https://www.linkedin.com/in/woodsrach/

AMP https://runonamp.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Loop: Outlearn. Outmarket. Outgrow (Audio Book) https://www.amazon.com/dp/B0H6NJYC8M?ref_=cm_sw_r_ffobk_cp_ud_dp_VXWPZ62D4T93HA8Z08NE&bestFormat=true

Claude https://claude.ai/

Claude Duet https://support.claude.com/en/articles/17631495-get-started-with-claude-duet



Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Claude Duet Guide: https://clickhubspot.com/mpfe

Ep. 467

Are proactive AI agents about to replace your email inbox as your digital home base?

Kipp dives into the emergence of Claude Duet and how this new breed of AI assistant is changing the way marketers automate, create, and collaborate. Learn more on how proactive agents like Claude Duet can transform your workflow with automated content repurposing, scheduled marketing tasks, and real-time productivity—plus a comparison of today’s top AI assistants and what makes each one stand out.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude Duet https://support.claude.com/en/articles/17631495-get-started-with-claude-duet

Grok Bot https://x.ai/bot

Meta’s Muse https://ai.meta.com/muse/

Instinct https://instinct.com/

ChatGPT Dots https://chatgpt.com/dots

Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Copy an AI Expert’s Claude Content Factory: https://clickhubspot.com/khgo

Ep. 466

The latest Claude models are even better than you think!

Kieran and guest Saj Adib (CEO at Skill Leap AI) dive intodive into the jaw-dropping power and accessibility of the latest AI models and what most people are missing about their true capabilities. Learn more on how anyone can leverage tools like Claude and local models to build custom productivity apps, the power of live dashboards and proactive agents for business automation, and why approaching AI with creativity—not just business utility—can take your work and personal projects to a whole new level.

Mentions

Saj Adib linkedin.com/in/sajadib

Skill Leap AI https://skillleap.futurepedia.io/

Futurepedia 2.0 https://www.futurepedia.io/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/

Lovable https://lovable.dev/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg

Ep. 465

What actually matters in marketing today?

Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Direct Mail Copy that Sells https://a.co/d/03Q1FsbX

The Art of Scientific Investigation https://a.co/d/0b06vEBT

Reality in Advertising https://a.co/d/0jbp4k5o

Tribes https://a.co/d/00qK62do

How to Win Friends and Influence People https://a.co/d/0deaaQoR

Obvious Adams https://a.co/d/0aOVCpdg

Scientific Advertising https://a.co/d/0eEV7GgY

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.