Leveraging AI to Improve Market Research with Avi Yashchin
What if you could predict consumer behavior—without running a single survey or focus group?
In this episode, host Rebecca Kalogeris sits down with Avi Yashchin, founder and CEO of Subconscious AI, to explore how synthetic respondents and causal AI are transforming the world of market research.
Avi shares how his background in high-frequency trading, behavioral economics, and product management at IBM Watson and Two Sigma led him to reimagine how businesses gain customer insights.
Subconscious AI’s platform delivers what Avi calls “SimCity for Market Research”—a behavioral simulation that replaces traditional research with faster, more ethical, and scientifically grounded modeling. From shrinking the say-do gap to exploring causation (not just correlation), Avi outlines a powerful vision for the next era of insight.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
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41:35
From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
What does it take to move from product management into the CEO seat and thrive once you get there?
In this episode, we are joined by Marc Rubner, CEO of Building Intelligence, to trace his journey from marketing analyst to B2B product leader at American Express to top executive. Marc shares how product thinking gave him a head start in executive decision-making and prioritization but also where PMs often hit blind spots when transitioning into broader leadership.
He dives into how successful go-to-market strategies require true collaboration between product, marketing, and sales – and why alignment, accountability, and repeatable processes are essential for growth.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
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44:29
Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
What’s the secret to getting your product not just built—but sold, used, and loved?
In this episode, we sit down with Ciara Peter, SVP of Product at Robin, to explore the full lifecycle of product success from early design decisions to sales enablement and in-app education. With nearly two decades of experience at companies like Salesforce, Box, and Medallia, Ciara shares tactical strategies for making your product easy to sell and adopt.
She emphasizes the product manager’s role in business outcomes, detailing how to align with sales, enable customer-facing teams, and build onboarding experiences that actually drive engagement.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
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42:03
Startups vs. Enterprises: Navigating Product Management in Different Worlds with Arturo Piña
What makes product management in startups so different—and what lessons can translate back to enterprise?
In this episode, we welcome Arturo Piña, founder of The Startup Agency, angel investor, and President of ProductCamp Austin. Arturo shares insights from his work offering fractional product management and strategy services for early-stage startups, and compares those experiences with his time in larger enterprise environments.
From hands-on execution and GTM hustle to building alignment through a strong North Star metric, Arturo outlines the unique role of product managers in startups and the key takeaways enterprise teams can adopt to stay nimble, focused, and customer-connected.
Tune in for a thoughtful discussion on structure, speed, stakeholder dynamics, and how product leaders can thrive at any company stage.
For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
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37:32
Leading with Authenticity with Steve Chambers
How can vulnerability, mentorship, and purpose reshape a career—and a company culture?
In this episode of the Product Chats, host Rebecca Kalogeris sits down with Steve Chambers, a seasoned tech executive, educator, and advocate, for a powerful conversation on identity, leadership, and transformation.
From his early days in acting to executive roles in AI and robotics, Steve shares the deeply personal experiences—coming out in the workplace, surviving leukemia, and pivoting to educational technology—that have shaped his approach to business and life.
Steve opens up about building inclusive workplaces, creating psychological safety, and mentoring the next generation of leaders. This conversation is a must-listen for anyone who wants to lead with more empathy, clarity, and authenticity.
For show notes and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals.
Learn more at www.pragmaticinstitute.com
Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
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