Med Spa CEO

• Big Announcement! I Created A Tool to Simplify Your Marketing, Save Time, and Make You More Money!

  We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it’s the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!   HIGHLIGHTS Why AI is the most disruptive tool for the internet. How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results. How Ask Heather AI supports faster implementation of signature systems. The 3 core AI assistants we've built. How technology helps you train team members and standardize high performance outcomes. Why AI won’t replace human coaching.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

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• Use AI to Dramatically Increase Productivity and Go From Overwhelmed to Optimized

  Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live.   HIGHLIGHTS Tools to become faster and more efficient in your work (and life!) How to use AI as a content creation brainstorming partner. What I’m doing with custom AI for my business. Ways voice riffing with AI can improve strategic thinking. Using AI to enhance human connection, not replace it.    RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

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• The Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity)

  Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client engagement in your practice!   HIGHLIGHTS My event strategy to boost revenue (without giving away tons of discounts). The power of doing quarterly focused events to attract premium, dream clients. Tips to create more meaningful connections with your patients. How to position yourself as the expert authority. The benefit of focusing on a very specific type of dream patient/client. How to host events without all the stress.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

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• The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo

  Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry.   HIGHLIGHTS How Tommie Jo went from solo provider to confident CEO of a growing Med Spa. Strategies to confidently present $15–18K treatment plans. How to eliminate decision fatigue for your patients. Structure treatment plans that clients say YES to. Tips to train your team for consistent and high-level outcomes. Why having a clear POV positions you as an industry authority.   RESOURCES + LINKS Learn more about Driftless Aesthetics HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Follow Driftless Aesthetics: @drift.lessaesthetics

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• The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days

  If quarterly planning sounds boring, you’ve been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to  have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I’ve learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you’re stuck in overthinking mode. Get ready to take radical ownership of your next quarter.   HIGHLIGHTS Why quarterly planning outperforms yearly goal-setting. Why you need to plan for failure. How to know which strategies to listen to (and which to cut). What to include in your quarterly game plan. The strategic questions I ask when planning quarterly promotions and events. Why every team member needs clarity on what’s coming next.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

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