The Business Of YouTube Bike Reviews with Felix Testet Bikes
Felix Kuffner, is the creator behind "Felix Testet Bikes" and one of Germany's leading cycling content creators. Felix transitioned from racing BMX and working as a marketing manager to building a successful YouTube channel during the pandemic.In our conversation, we'll explore the business side of content creation in the cycling industry—from monetization strategies and brand relationships to what makes compelling video content that delivers both value and revenue to brands.This is an insightful look into the business of content creation from one of the leaders in the business.Check out Felix's channel here: https://www.youtube.com/c/FelixtestetBikesRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
1:03:17
Tariff Drama with Stijn Vriends CEO of Vittoria Tires
I wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to talk with Stijn Vriends, CEO of Vittoria Group. This was recorded on April 10th, just one day after the 90-day pause was announced. I wanted to give just a quick snapshot of this moment in time.This is a little different than our normal format, but I just wanted to get the word out and provide perspective from an industry leader on how they're thinking about and handling the tariffs, shedding more light on the situation. I really appreciate Stan taking the time to meet and talk with me.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
13:51
Inside UK Cycling Distribution: From Bike Shop to Industry Leader with EXTRA CEO Will Fripp
Will Fripp is a UK industry veteran with decades of experience across all segments of the cycling business. Will's journey spans from his early days working at bike shops and Evans cycles to leadership roles at Madison, the UK's largest distributor and Shift Active Media.He is now the head of Extra UK, one of the country's premier cycling distributors, and Will offers unique insights into the evolution of the industry, particularly in post-Brexit Britain. In this conversation we'll explore how distribution has transformed in the digital age, the challenges of navigating Brexit and the pandemic's boom and bust cycle, and the current state of the UK cycling market.Will brings a wealth of knowledge about brand management, marketing strategy, and the delicate balance of curating the right assortment of brands that complement rather than compete with each other.Join us for a fascinating look at the past, present, and future of cycling distribution in the UK through the eyes of someone who has lived it from all angles.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
1:01:43
David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next
My conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path from professional cycling to founding the clothing brand CHPT3.With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of transitioning from professional cycling to becoming a small business owner. Our conversation provided valuable insights into the cycling industry, brand positioning, and the difficulties of scaling a niche business. David also discussed his new role with Factor Bikes as Brand Director, where he's applying his marketing expertise to a company focused on manufacturing excellence.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
--------
56:42
Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger
Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal following.Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to developing a full lineup of premium bicycles, all while maintaining an organic, design-focused approach to brand building through social media and community engagement rather than traditional marketing.They've built a team of 30 employees and shipped bikes worldwide.Their story is one of balancing creative passion with the demands of running a growing business, highlighting the challenges and rewards of staying true to your vision while professionalizing operations.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
Österreich