Your Next Million

Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less.
Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back.
In this video, we analyze the famous "Tomato Ad" control that beat the competition for years by changing just one word. You will learn how to "cushion your claims" to lower skepticism, and I will show you how to use Ojoy.ai to rewrite your aggressive sales copy into high-converting, trust-building assets.
👉 Get the tool I used to rewrite the copy in this video (Free Trial): https://ojoy.ai 
🔥 Watch Next: AI Took My Job (Not For Beginners): https://youtu.be/EbS5BWjsrAI 
[TIMESTAMPS]
0:00 - Stop Making Big Promises (The "One Word" Secret)
0:30 - The Psychological Reactance Theory (1966)
0:56 - Case Study: The "Tomato Ad" Control
2:23 - Why "Hard Selling" Backfires (The Boomerang Effect)
4:00 - The Art of "Cushioning The Claim"
6:30 - How To "Disqualify" Leads (Advanced Email Strategy)
8:43 - AI Demo: Fixing "Salesy" Copy with Ojoy.ai
13:40 - The "Question Reframe" Technique
15:00 - The Final Result (Before vs. After)
#SalesPsychology #Copywriting #Ojoy

Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%.
Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins.
You will see a live demo of using Ojoy.ai (Project Papillon) to engineer a "Pattern Interrupt" ad from scratch, combining Human Intelligence with AI speed. This is not about funnel hacking; it's about using behavioral psychology to increase baseline sales (proven by my own 24-73% lift in daily customer data).
👉 Get the tool I used to write the ad in this video (Free Trial): https://ojoy.ai 
💥 Watch Next: AI Took My Job https://youtu.be/EbS5BWjsrAI 
[TIMESTAMPS]
0:00 - The Missing Ingredient in AI Copy
0:17 - The $50M "Avis" Secret (Expectation Violation)
1:07 - The 65,000 Ad Study (63% More Clicks)
2:00 - My Results: 24-73% Increase in Daily Sales
3:30 - The "Anti-Marketing" Case Study
4:30 - The Ojoy.ai Workflow (Project Papillon Demo)
6:00 - How to Inject "Human Intelligence" into AI
9:30 - Refining the Ad with Project Shepherd
11:05 - Formatting for Social Media (The Final Result)
#Hashtags #Copywriting #AIMarketing #Ojoy

Why You're Actually in the Math Business
Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters.
Key Takeaways
1. The "Sexy" vs. "Unsexy" Side of Business
The Asset Leverage: Business is ultimately about multiplying capital by leveraging assets like ad copy, web pages, and sales systems.

The Math Blind Spot: Entrepreneurs often obsess over the creative (sales letters, offers) but ignore the underlying math that determines if a business is even viable.

2. Case Study: The $500 Course Trap
Frank discusses a client's plan to use direct mail to drive traffic to an online funnel:
The Cost: Sending a 4-page sales letter first-class costs roughly $1.00 per piece.

The Funnel Math: 1,000 letters → 500 readers → 250 website visits → 50 opt-ins.

The Problem: At $20 per opt-in, the client needed a 4% conversion rate on a $500 product just to break even. Without a backend or higher price point, the business model was mathematically unsustainable.

3. The Only Equation That Matters
To simplify your business, Frank recommends focusing on these core metrics:
Cost Per Lead: What does it cost to get someone into your ecosystem?

Cost Per Customer: How many leads does it take to get a sale?

The Profit Gap: If your cost to acquire a customer is higher than your profit per customer, the business is broken—no matter how good the marketing is.

4. Beware of Small Sample Sizes
Frank tells a story of a "scary month" for a radio advertiser:
The Panic: The client thought the ads stopped working because sales dipped.

The Reality: All top-of-funnel metrics (calls, appointments, show-up rates) remained consistent.

The Lesson: With only 20 appointments a month, a small dip is statistically insignificant. Don't blow up a working system because of a "bad" month based on small numbers.

Memorable Quotes
"The money's not in the list. The money is in the math."
"We are really in the multiplication of capital business... it's so unsexy it's hard to even say."

Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success.
Phase 1: The Big Picture
Before looking at the decision itself, you must ground yourself in your ultimate destination.
Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin.

Define Your Purpose: Identify the "why" behind your business. Frank's purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers.

Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel).

The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there.

Phase 2: Success Criteria & Deadlines
If the decision aligns with your goals, you must define what "winning" looks like.
Four Indicators of Success: List four specific results that prove the decision was right. Frank's examples include attracting qualified prospects and achieving a 3x ROI on ad spend.

Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project.

Phase 3: The Benefit Analysis
Analyze the impact of the decision across two different timelines:
Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit.

Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients.

Phase 4: Risk Assessment (The "Reality Check")
It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides.
Calculate the Cost: What is the actual financial investment required for the test?

Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb."

The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides?

Final Step: Immediate Action
If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today.

I literally replaced myself with AI, and by that, I mean AI took over my actual job.
I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI.
In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way.
Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers.
Chapters:
00:00 - The Replacement: How I fired myself 
01:45 - The Audit: What a Marketing Team actually does
05:15 - The "Chief Revenue Officer" Agent
08:45 - The Input: Giving AI my 26 years of data
14:00 - The Campaign: Filtering out the "Lazy People"
17:21 - The Results: 62 Trials from a "failed" experiment
23:00 - The Upsell: How AI found "Free Money" in my funnel
👉 You can hire a marketing team for $15k/month. Or you can hire a Chief Revenue Officer that works 24/7 for $49/month.
🔥 If you have a real business, try it for free here: https://ojoy.ai 
#FrankKern #ChiefRevenueOfficer #AIMarketing #BusinessAutomation #DirectResponse