The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/
 
 
You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?
 
In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.
 
 
Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com
 
Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
 
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/
 
Most of us avoid hard conversations. We tell ourselves it's not worth the tension. We don't want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don't lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation?
 
In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You'll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time.
 
Hire Kwame at: https://kwamechristian.com
 
 
Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com
 
Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
 
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Get free marketing videos every week from Don at WeeklySoundbite.com
 
Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?
 
In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.
 
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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!
 
Click HERE to find a StoryBrand certified marketing coach to help you grow your business!
 
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

You might think posting daily, chasing trends, and being "everywhere" is the key to growing your personal brand. But what if the real problem isn't visibility, it's clarity? Most people trying to build a brand skip the hardest part: figuring out exactly what they stand for and how to communicate it consistently. Without that foundation, every post feels like a shot in the dark. And if your message is muddy, even the best content won't convert. So how do you build a brand that actually resonates, builds trust, and drives results?
 
In this episode, Donald Miller sits down with "Podcast Princess" Hala Taha, host of Young and Profiting (YAP) Podcast, to unpack the messaging strategies that built her powerhouse personal brand. They dive into her step-by-step framework for personal brand clarity, how to create sticky content themes, and why it pays to stand against something just as much as you stand for something. You'll also hear how Hala used these strategies to grow a thriving business, land sponsorships, and inspire the next generation of creators. Whether you want to go big or just be "five miles famous," this episode shows you how to get known and stay known.
 
 
Check out more from Hala on her website: https://youngandprofiting.com
 
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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!
 
Click HERE to find a StoryBrand certified marketing coach to help you grow your business!
 
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/


 
Companies love to talk about themselves—how they started, what they value, what makes them different. But your story isn't what sells. In fact, it could be what's holding you back. When your pitch, your website, or your brand story starts with you, your potential customers tune out fast. Why? Because they're not looking for a hero. They're looking for help. And if you don't lead with their problem, they'll find someone else who does. So how do you tell your story in a way that actually connects, converts, and grows your business?
 
In this episode, Donald Miller unpacks why most businesses fumble their messaging when they lead with their own story, and shows you how to do it right. You'll learn the real purpose of your company's story, exactly when to tell it, and the simple storytelling formula that turns your backstory into a trust-building, revenue-driving asset. If you've ever wondered how to make your origin story matter, this episode shows you exactly how.
 
 
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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!
 
Click HERE to find a StoryBrand certified marketing coach to help you grow your business!
 
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!