The StoryBrand Podcast

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live
 
 
 
Chances are, you already know that story is everything when it comes to growing your business. Customers who feel invited into a narrative engage more, understand more, and buy more. The harder question has always been a practical one: where do these stories actually go, and how do you write them without starting from scratch every time?
 
In this episode, Donald Miller shares the exact 7-part AI prompt he uses with clients to transform flat copy into story-driven messaging, from landing pages to keynotes to product descriptions on Amazon. He walks through how to name the problem, agitate it emotionally, state a clear need, and only then introduce your product as the solution. Use this formula correctly, and you're not just writing better marketing. You're making it nearly impossible for your customer to look away.
 
 
 
 
Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com
 
Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
 
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live
 

 
 
What does it actually take to build a $400,000 independent marketing business without an agency, without a team, and without burning out?
 
In this episode, Donald Miller breaks down the exact 3-phase, 15-step framework StoryBrand uses to take freelance marketers from side hustle to 6 figures and beyond. You'll learn how to use a pitch deck that shortens the sales cycle, offer high-value products inside fixed timelines, and turn one-time projects into retainers.
 
Whether you're a StoryBrand Certified Guide, an independent marketer, or a small business owner trying to scale, this episode is your roadmap. Don covers the trust formula that turns cold leads into paying clients, how to structure your offer so clients perceive maximum value, and why delivering great work alone will never grow your business.
 
Plus, find out why it's actually easier to run a $400K business than a $100K one.
 
Download the free checklist at storybrand.com/guide
 
 
 
 
Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com
 
Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
 
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live
 
 
You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?
 
In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.
 
 
Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com
 
Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
 
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/
 
Most of us avoid hard conversations. We tell ourselves it's not worth the tension. We don't want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don't lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation?
 
In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You'll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time.
 
Hire Kwame at: https://kwamechristian.com
 
 
Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com
 
Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework
 
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Get free marketing videos every week from Don at WeeklySoundbite.com
 
Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?
 
In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.
 
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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!
 
Click HERE to find a StoryBrand certified marketing coach to help you grow your business!
 
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!