S2 Ep. 20 Toni Ko: Banking On Beauty With NYX Cosmetics
Toni Ko was just 25 when she founded the affordable beauty brand NYX Cosmetics. With $250,000 in seed money from her parents, the Korean-born entrepreneur started out small, with makeup pencils, but made $2 million in sales her first year. After selling the company in 2014 to L'Oreal for reportedly $500 million, Toni knew retirement wasn't what came next. She sat down with Alli and Michael to swap entrepreneurial war stories and share how she revived her sense of self post-acquisition with a
S2 Ep. 19 Jamie Kern Lima: How To Negotiate a $1.2 Billion Aquisition
It Cosmetics has been a true disruptor in the cosmetics industry since its launch in 2008. After years of hustling on QVC and landing shelf space in Sephora and Ulta, founder Jamie Kern Lima sold her problem-solving makeup line of 300 products to L'Oreal for a reported $1.2 billion in 2016 and stayed on as CEO, making her the first female CEO in L'Oreal's 108-year-history. Jamie sat down with Michael and Alli to reveal how she started testing makeup to help cover up her rosacea, investing in women-led businesses, and the origins of Drybar and It Cosmetic's collaboration, the Lash Blowout Mascara. Keep up with Jamie at . Producedᐧ
S2 Ep. 18 Rachel Pally: A Biz For All Body Types
Rachel Pally's Cali-cool maxi dresses have been photographed on everyone from SJP and Beyoncé to Jennifer Aniston and Katy Perry, but it was a stint at a university costume department and a chance encounter in DTLA's Chinatown that truly changed everything for her. Since founding the eponymous clothing line in 2002, Rachel's made it her mission to make flattering clothing for women of all sizes, including plus-size and maternity-wear. The native Angeleno continues to support her local economy by designing and manufacturing in her hometown. Michael and Alli caught up with Rachel to find out all about the brand's origin story, growing up with entrepreneur-parents (who founded Gymboree), and how the designer is scaling her growing retail business. Keep up with Rachel at !
S2 Ep. 17 Sophia Rossi: How To Go From Assistant to CEO
Sophia Rossi has been a babysitter, an assistant, a TV producer, a founder, a CEO, and now...city councilwoman? But that's for the future. As a former producer on MTV's The Hills and The City , Sophia went on to co-found HelloGiggles (alongside BFFs Zooey Deschanel and Molly McAleer) and sell the media company to Time Inc. in 2016. Today, the 36-year-old entrepreneur keeps good company among L.A.'s glitterati and is focusing on her spice company called Hi Note. She met up with Alli and Michael to dish on her Hills days as a young producer, choosing an internship over college, and what the next steps are after selling a company for millions of dollars. Keep up with Sophia at ᐧ
S2 Ep. 16 Clare V.: The LA Based Brand With Global Appeal
The made-in-LA success of Clare Vivier's handbags and accessories company is going international. Since starting Clare V. in 2008, Clare has translated buzz into business growth and cornered the accessories market through online, wholesale, and brick-and-mortar retail (she just opened her 9th store). With a signature brand of Cali-Parisian chic and affordable luxury, Clare has ventured beyond handbags into clothing, footwear, jewelry, and beauty. Today, she employs 70 people and continues to design and manufacture exclusively in L.A. Clare sat down with her friends Alli and Michael to talk about her pivot from journalism to fashion, strategizing collaborations and partnerships, and how social media and social justice play a key part in her business. Keep up with Clare at .