031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware's New Community Hub
The Shopware Community Hub aims to enhance community engagement.Quality learning content is essential for community enablement.Community events foster connections and collaboration.The development of the hub involved extensive community feedback.Investing in education is a priority for Shopware.The hub facilitates knowledge sharing among community members.Interactivity in learning paths enhances the educational experience.Community contributions are vital for the hub's success.Building a strong ecosystem requires collaboration and support.The hub is designed to adapt to the needs of its users. The interaction is the core of community engagement.Intrinsic motivation can lead to more sustainable contributions.Recognition of contributions is essential for community growth.Different individuals are motivated by different factors.Building a community hub requires understanding user needs.Learning pathways should be modular and user-focused.Community contributions enhance the value of the hub.The hub aims to create a space for collaboration and synergy.Future success depends on community feedback and involvement.Investing in community development is crucial for long-term success.
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030 | Jason Young | Ballistic With Benjamin
Jason Young transitioned from seminary to e-commerce through a passion for technology and community service.His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities.The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks.Building relationships is crucial in the firearms industry, where trust and loyalty are paramount.Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms.Merchants need to navigate the complexities of compliance and regulations in the firearms industry.Owning the platform allows businesses to pivot quickly in response to market changes.The industry is experiencing a golden era of e-commerce with more options than ever before.Trade shows are vital for relationship building rather than just closing deals.The future of e-commerce will focus on personalized experiences while respecting customer privacy.
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029 | Margaux Mengebier |
TakeawaysCustomer experience has evolved significantly over the past decade.Brands must focus on intentionality and discipline in their strategies.Data collection is essential, but insights are what drive success.AI is a powerful tool, but organizations must assess its ROI.B2B customers now expect B2C quality experiences.Personalization is still in its early stages of development.Consulting can help businesses identify blind spots in their strategies.The fundamentals of understanding customers remain crucial.Hyperlocal shopping and connected channels are key for future success.
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028 | Eric Erway | Lessons from Magento: product, shipping, and innovation
In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and fulfillment.They dive deep into how ShipperHQ is transforming the shipping experience by providing merchants with powerful tools to optimize shipping costs, offer real-time rates, and streamline the customer experience. Eric shares insights into how advanced analytics, dimensional packing, and carrier backup rates are helping businesses save money and meet customer expectations in an Amazon-dominated world.Tune in to hear about Eric’s career journey, the future of ecommerce logistics, and how data-driven decisions are reshaping the shipping landscape for merchants worldwide.Eric Erway on LinkedInShipperHQ on LinkedInCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.
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028 | Jim Herbert | Reflections on BigCommerce, Patchworks and beyond
In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading Patchworks.They discuss the evolution of ecommerce technology, the growing importance of integration platforms, and how Patchworks is simplifying complex workflows with their innovative solutions. Jim also dives into the challenges of scaling businesses in Europe, the role of AI and low-code solutions in the ecommerce space, and what the future holds for platforms like Patchworks in a rapidly changing industry.Whether you're interested in ecommerce technology, integrations, or leadership in digital business, this conversation offers valuable insights from a true industry veteran.Jim Herbert on LinkedInPatchworks on LinkedInCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.
Commerce Famous is a bi-weekly podcast series seeking to bring clarity and objectivity into the commerce platform space. In every episode, open commerce evangelist and podcast host Ben Marks is joined by guests who live and breathe ecommerce and retail and are therefore uniquely able to offer well respected and at times controversial insights, drawing on decades of experience. While their names and faces might not be recognized on the street, each guest is, in their own right, “famous for commerce”, or: Commerce Famous.
Österreich