The User Research Strategist: UXR | Impact | Career

• Making Continuous Discovery Work | Petra Kubalcik (Omio)

  Listen now on Apple, Spotify, and YouTube.Petra Kubalcik is an accomplished user research professional with over two decades of international experience. Originating from Australia, she has honed her research skills across Japan, Hong Kong, the UK, Czech Republic, and most recently, Germany. Petra has led research teams at Dyson, Cookpad and currently serves as Head of User Research at Omio. She is a champion of user-centricity, ensuring that user perspectives remain central to strategy, innovation and development. Petra has personally conducted research in over 40 countries, bringing a global perspective to her work. Outside of her professional endeavors, she is dedicated to volunteering, sailing, woodworking and supporting the Wallabies.In our conversation, we discuss:* Why continuous discovery is often misunderstood and how separating continuous from discovery can clarify your goals.* What makes a strong foundation for setting up a continuous discovery program, including the importance of stakeholder goals and UX maturity.* How to design effective cadences and role-sharing models depending on whether you’re doing discovery or continuous touchpoints.* The artifacts and outputs that make these programs sustainable and useful, from pathway playbooks to Miro boards.* Red flags that indicate you shouldn’t implement continuous discovery and what to do instead.Some takeaways:* Continuous discovery is not always discovery. Petra emphasizes that many stakeholders use the term continuous discovery when they really mean frequent customer touchpoints. Researchers need to clarify whether the goal is to explore new insights (discovery) or simply maintain regular user input and adjust the program accordingly.* Start with a crystal-clear ‘why.’ Without a well-defined reason for starting continuous discovery, the effort can quickly become unsustainable or directionless. Petra urges researchers to treat these programs like any other research project: define the objective, understand stakeholder needs, and forecast what success looks like. Your “why” will be your compass when things get difficult.* Programs must match UX maturity and resources. Continuous discovery isn’t right for every organization. Petra warns against starting these programs in low-maturity teams with limited resources, unclear goals, or minimal stakeholder buy-in. If you’re fighting at every step, you risk burnout and low-impact work.* Cadence and involvement should flex by context. A one-size-fits-all cadence doesn’t work. For light-touch programs with PMs or designers leading sessions, weekly or biweekly cadences might work. For true discovery efforts, a slower pace is essential to allow for iteration, depth, and evolution in the research plan.* Build reusable frameworks and artifacts to lighten the load. To scale continuous discovery, Petra recommends investing in repeatable templates such as objective-setting docs, note-taking guides, playbooks, and pre-aligned outputs. For example, a “pathway playbook” outlines flows users will walk through and provides a structured format for collecting and analyzing data. These tools ensure quality while keeping researchers sane.Where to find Petra:* LinkedInInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Book a call or email me at [email protected] to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

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• Strategic vs Tactical Research Impact | Javier Bargas (Google)

  Listen now on Apple, Spotify, and YouTube.Javier is a User Experience Research Director with more than 20 years of experience in the field. He is passionate about building effective research organizations that scale and deliver critical user insights that help teams develop successful products that delight users. He has a proven track record of career development and coaching.In our conversation, we discuss:* The difference between strategic and tactical insights, not methods and why that distinction matters.* How to navigate the perceived “versus” between strategic and tactical research and instead embrace a more fluid, problem-driven approach.* Ways to embed strategic insights into product planning through tools like “strategic primers.”* How to deliver value in both tactical and strategic spaces—and earn your seat at the table in high-level planning.* How researchers can broaden their method toolkit to avoid defaulting to the same approaches and unlock new kinds of insights.Some takeaways:* Strategic and tactical are outcomes, not methods. Javier emphasizes that insights, not research methods, determine whether something is strategic or tactical. Usability tests can uncover strategic direction, and field studies can surface tactical improvements. Researchers need to move away from labeling methods and focus on the value the insights provide to the business.* You can’t influence strategy if you’re not in the room. Delivering a compelling presentation isn’t enough. To make strategic insights actionable, researchers need to be present during planning and roadmap discussions. If you’re not sure when strategic planning happens, that’s a red flag and an invitation to start earning your seat by solving the right problems.* “Strategic primers” help researchers shape roadmaps. One of Javier’s teams developed strategic primers: succinct, insight-packed documents delivered ahead of planning cycles. These primers synthesize research and industry knowledge into clear recommendations, helping PMs and leaders use research to guide direction-setting conversations.* There’s no seniority in choosing tactics over strategy. Some researchers fall into the trap of avoiding tactical work as they become more senior. But successful researchers move between both as needed, supporting teams through every phase of development. Avoiding tactical work can disconnect you from the product and from impact.* Stop chasing “strategic work, and, instead, solve the right problems. Rather than seeking out work that feels more senior or impressive, Javier encourages researchers to focus on the problems that matter most to the business. When you deliver insights that move the team forward, strategic or tactical, you build trust, influence, and long-term value.Where to find Javier:* Website* LinkedInInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Book a call or email me at [email protected] to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

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• The Theater of Research | Camila Borja

  Camila Borja is a User Research expert with almost 15 years of experience, driving insights for companies like Zalando, SumUp, and Itaú. She leads strategic projects, trains teams in research methods, and has worked with global brands such as J&J, Sanofi, and Disney. With a degree in Public Relations and Public Opinion, Camila is a dedicated problem-solver who bridges research and business to deliver impactful results.In our conversation, we discuss:* What “research theater” really means and how it undermines the value of user insights across organizations.* The risks of continuous discovery becoming a buzzword-driven process with little depth or direction.* The internal conflict researchers face when stakeholders ask to bury insights that don’t fit the roadmap.* Why junior researchers are especially vulnerable to being pulled into performative work and how to protect against it.* How senior researchers can shift into a more strategic role by partnering with stakeholders and driving conversations, not just insights.Some takeaways:* Research theater can distort data and erode trust. Camila explains that research theatre often arises when teams mimic the motions of good research without actually delivering depth or insight. Whether it’s cherry-picked data, rushed usability tests, or stakeholder-directed outcomes, the result is the same: decisions based on illusion rather than reality. The impact is compounded because it corrupts the foundation, the data. that other decisions rely on.* Continuous discovery needs rigor, not just speed. While continuous discovery can be powerful, Camila argues that it often turns into a performance, such as 30-minute calls each week with no clear direction, biased questions, and very little impact. Without intention and structure, these rituals drain researcher time and produce low-value outcomes, threatening the credibility of the practice.* Junior researchers are often set up to perform, not investigate. Early-career researchers can easily be pulled into validation work or asked to execute a process without context. They may lack the confidence or experience to challenge requests. Study the foundational theory, ask why relentlessly, and avoid blindly accepting stakeholder requests that don’t serve users.* To escape the theatrics, researchers must become business partners. Senior researchers should step beyond insight delivery and into the role of strategic advisors. That means building relationships, staying close to decisions, and understanding stakeholder motivations. Camila urges researchers to ask what’s driving decisions and find the middle ground between user needs and business realities.* Avoiding theater always starts with asking “why?” Whether it’s a stakeholder request for a marketplace feature or a directive to skip over certain findings, researchers must stay curious. Asking why isn’t just for participants, it’s also for ourselves and our teams. This curiosity is what transforms research from performance into progress.Where to find Camila:* Dicas da Camila Youtube* LinkedIn* MediumInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at [email protected] to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

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• Thriving as a User Researcher in an Agency | Lucia Rubio (Haigo)

  Listen now on Apple, Spotify, and YouTube.—Lucia is a Senior User Researcher and Program Manager at Haigo, a design agency in Paris. Over the past six years, she has worked with clients across industries like healthcare, aviation, banking, insurance, and culture, helping them build user-centered products and services.She has also taught user research to university students and professionals through Haigo’s applied programs.Some of her favorite projects include:* Leading research on accessibility needs for people with cognitive disabilities, enabling an insurance company to create better services.* Improving passenger information for the Parisian metro.* Enhancing professional software for a data company in aviation.* Designing services for a pharmaceutical company to improve the quality of life for patients with chronic illnesses.Lucia is passionate about leveraging design and research to create impactful, inclusive, and user-friendly solutions.In our conversation, we discuss:* The dynamic nature of agency work, balancing multiple projects across different industries and the skill of switching contexts effectively.* Navigating new industries as a researcher, embracing the learning curve, and using an outsider perspective as an advantage.* Building strong client relationships, moving beyond a transactional role to becoming a trusted partner in their process.* Handling pushback from clients, especially when they come with predetermined research methods that may not be effective.* Presenting research insights effectively, tailoring the messaging to different audiences, from core teams to high-level stakeholders.Some takeaways:* Starting in a new industry can feel overwhelming, especially when dealing with highly technical fields like aviation or healthcare. However, taking time to talk to experts, ask naive questions, and connect the dots gradually builds confidence. Researchers should embrace the learning process and leverage their outsider perspective to surface fresh insights.* Rather than maintaining a client-supplier relationship, agency researchers should integrate themselves into teams, aligning with their goals and challenges. Simple efforts like attending office days, informal coffee chats, and showing genuine interest in their work help foster trust. When clients view researchers as partners, they are more likely to value and act on insights.* When clients insist on specific research methods (like surveys), the key is to understand their underlying goals first. Instead of outright rejection, engage them in a conversation about what they hope to achieve, then suggest alternative approaches that could yield better results. Providing case studies and demonstrating past successes helps build credibility and guide them toward the right methods.* A single research report won’t work for everyone—stakeholders have different priorities and time constraints. Weekly check-ins keep core teams engaged, while high-level stakeholders need concise, action-driven summaries. Pairing qualitative insights with relevant data points enhances credibility, ensuring findings resonate with decision-makers.* The best way to ensure research is taken seriously is by maintaining clear methodologies, well-organized deliverables, and a strong narrative. High-quality reports and structured presentations give research the weight it deserves. Making insights easy to digest—through visuals, summaries, and strategic framing—helps organizations act on research more effectively.Where to find Lucia:* LinkedIn: www.linkedin.com/in/lucia-rubio-caballerosInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at [email protected] to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

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• The Power of Continuous Discovery | Prama (HubSpot)

  Listen now on Apple, Spotify, and YouTube.—Prama has spent the last decade working across India, Germany, and the UK in various research roles, and I'm currently a Staff UX Researcher at HubSpot in London.She loves tackling research challenges where traditional approaches need rethinking - whether that's bringing drivers' needs in India front and centre to Uber's product development, helping businesses scale on Zalando, or most recently, enabling small businesses to grow using the products offered by Meta and HubSpot.She is passionate about developing research methods that balance speed with rigor in fast-moving product environments. She recently explored this in her article "Continuous Discovery Programs need an OS," and she’s now writing about designing and scaling rapid research practices for sales-driven companies.In our conversation, we discuss:* How continuous discovery acts as an operational framework rather than a new research methodology and why it’s essential for scaling research within product teams.* The challenge of integrating deep research insights with the fast-moving pace of product growth.* How triangulation and structured processes help increase confidence in findings while maintaining speed.* Why continuous discovery is best suited for generative research and evergreen insights rather than tactical usability testing.* The necessity of working with product, marketing, and sales teams to make continuous discovery impactful and sustainable.Some takeaways:* Continuous discovery is often misunderstood as just frequent user interviews. Instead, it’s a structured framework that allows research to scale alongside product development. It helps teams collect insights regularly, adapt questions over time, and ensure research is integrated into decision-making at the right moments. When executed well, it prevents research from becoming either too slow or too shallow.* A major concern in user research is that fast-paced discovery leads to weak, unreliable insights. However, Prama explains that speed and quality can coexist if processes are thoughtfully designed. By structuring data collection, using qualitative surveys, and leveraging ongoing research efforts, teams can maintain high standards while keeping up with business needs.* Not all research questions are suited for continuous discovery. Instead of focusing on highly specific, short-term problems, continuous discovery thrives when exploring broad, generative questions that evolve over time. Researchers should evaluate whether a question remains relevant across different segments and timeframes before including it in an ongoing discovery framework.* For continuous discovery to be effective, it requires alignment with key stakeholders, including product managers, marketers, and customer support teams. Researchers should actively collaborate with these teams, leverage their existing data, and co-create research priorities. Transparency in findings also ensures that insights are actionable and widely adopted.* Unlike traditional research projects with a clear start and end, continuous discovery evolves over time. Research questions refine, insights deepen, and methodologies adjust based on what has been learned. The key to success is setting up a system that allows for flexibility, ensures regular touchpoints, and keeps stakeholders engaged in the research process.Where to find Prama:* LinkedIn: https://www.linkedin.com/in/prama1007/* Prama’s Medium: https://medium.com/@pramaneeraja_12112 Interested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I’m always looking to partner with brands and businesses that align with my audience. Reach out to me at [email protected] to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

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