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Imagine This...

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Imagine This...
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  • Will You Buy a Car from a Chatbot?
    Sponsored and boosted content is a reality of web searches these days, making it harder for consumers to find agnostic product recommendations. Consumers who want to cut to the chase will increasingly use LLMs. Chatbots can quickly comb the web to help consumers research products and serve up recommendations that fit personal needs and tastes. BCG’s Andrej Levin explores how consumers will use LLMs to transform the car buying experience and how CEOs across industries can position their companies to thrive in this burgeoning AI-enabled consumer journey. Learn More: Andrej Levin: https://on.bcg.com/4nSUluo BGC’s Latest Thinking on Automotive: https://on.bcg.com/4mYjenj Will AI Become the Best Car Sales Advisor?: https://on.bcg.com/46Na1cyChapters 00:00-02:38 The scenario: AI reinvents how consumers shop 02:39-04:00 How are people already shopping for cars with AI? 04:01-05:20 How will information reach consumers using LLMs to buy cars? 05:21-08:04 Who controls the information LLMs access? 08:05-09:41 What happens to brands that lag behind? 09:42-11:07 What happens to customer loyalty? 11:08-13:12 How can auto manufacturers approach regional differences? 13:13-14:23 How will LLMs merge with the web and traditional search? 14:24-17:18 Will your car sensors help serve up recommendations? 17:19-19:43 How can AI improve financing in car buying? 19:44-20:15 Bill and GENE teaser 20:16-22:38 How can AI assist with everyday purchases? 22:39-24:53 Can retail shopping experiences compete with LLMs? 24:54-26:00 Will mass market brands break down? 26:01-27:32 Who will be in control of consumers’ data? 27:33-29:20 Will sponsored content find its way to chatbots? 29:21-31:46 How can business leaders ensure their product shows up in LLMs? 31:47-32:33 What could disrupt this future? 32:34-33:34 What no-regret move could CEOs make now to prepare? 33:35-36:36 Bill and GENE: How to become visible in LLM search 36:37-37:20 OutroThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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  • How Will AI Revamp Marketing—and the Role of CMOs?
    AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet Balis explores how this will fundamentally change CMOs’ decision making. They will no longer focus exclusively on marketing campaigns; rather, they’ll broaden their oversight to delivering business outcomes—and they’ll do it by leading a holistic, company-wide transformation. Learn More: Janet Balis: https://on.bcg.com/46NNawp BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/4pJwe2u BCG on the Media and Entertainment Industry: https://on.bcg.com/4mBDECp Chapters: 00:00-02:14 The scenario: AI in marketing 02:15-03:59 How are marketing departments currently using AI? 04:00-05:36 How can AI drive personalization? 05:37-08:10 How will companies use AI to create content? 08:11-11:35 How will AI change the way the C-suite makes decisions? 11:36-13:32 Who owns the customer experience in the future? 13:33-15:15 Should the CMO lead AI transformations? 15:15-15:43 Break 15:43-19:35 How will AI change the way data is presented? 19:36-21:23 What cultural and structural changes are holding companies back? 21:24-23:06 What skills will be needed to succeed in the future? 23:07-24:47 Will companies need to rethink incentives? 24:48-26:23 What can CEOs do today to prepare? 26:24-29:49 Bill and GENE: Creating a vibe marketing campaign 29:50-30:33 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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  • AI Agents and the 'Everywhere All at Once' Sales Team
    Too often, a company’s sales strategy is limited by finite resources. Even the largest multinational corporations have to make tough decisions about where to deploy their sales teams. But as they grow more sophisticated, AI agents are expected to be capable of reaching and interacting with not only your largest and most valuable clients and customers, but also small businesses most sales teams simply didn’t have the bandwidth to engage before. BCG’s Phillip Andersen examines the potential of AI-driven sales teams and imagines how AI-agents might even negotiate simple transactions with each other. Learn More: Phillip Andersen: https://on.bcg.com/46plrlt BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/47L7ZKR A Bold AI Ambition for B2B Marketing, Sales, and Service: https://on.bcg.com/3VVCNBi How to Accelerate the GenAI Revolution in Sales: http://on.bcg.com/42zfEZb Chapters: 00:00-02:13The scenario: AI sales agents of the future 02:14-03:02 How do sales teams currently prioritize where to put their resources? 03:03-03:46 How are most sales teams using AI right now 03:47- 06:09 What have we learned from AI already being used in customer service? 06:10-08:40 What doors will AI agents open for sales teams that are currently closed to them? 08:41- 11:08 What would AI outreach look like in the future? 11:09-12:56 What is the role of humans when AI agents are making deals? 12:57-13:24 Short break 13:25-16:13 How to use AI agents to build relationships with valued clients 16:14- 17:47 Who owns the “redline”? 17:48-19:43 How will junior members of the team grow their skills? 19:44-22:16 How can AI help junior members grow their skills? 22:17-23:38 What kind of skills will humans need to succeed when they're augmented by AI agents? 23:39-25:47 What will it look like when two AI agents interact with each other? 25:48-27:50 How will AI agents gained trust of customers? 27:51-29:25 What could disrupt this path to the future? 29:26-31:45 No regret moves for CEOs 31:46-35:23 Bill and GENE: A hypothetical conversation between two AI agents. 35:24-36:08 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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  • BCG Presents: The So What from BCG
    Who Wants to Be a CEO? The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities that are time and energy sinkholes. Learn More: The So What from BCG: https://lnk.to/so-what-general-show10Christine Barton: https://on.bcg.com/4n4CyAk BCG’s Insights for CEOs: https://on.bcg.com/4l6jujg Moves Only a CEO Can Make: https://on.bcg.com/4kUtpJ2 Balancing a Dynamic Career and a Rewarding Personal Life: https://on.bcg.com/3TfaYTz This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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  • When Quantum Computing Brings Breakthroughs...or Chaos (First Aired: November 13, 2024)
    Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of quantum computers and dives deep into ways they could supercharge the discovery of new materials. But the quantum age comes with huge risks as well; governments around the world are already racing to develop quantum-safe passwords that will keep our data secure. Learn More: Antoine Gourévitch: https://on.bcg.com/4hMrXaQ BCG on Quantum Computing: https://on.bcg.com/3AGK415 GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT CEO Moments of Truth: https://on.bcg.com/ITMoT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Über Imagine This...

Take a trip into the future that will challenge the way you think and act today. In each episode, BCG's Patricia Sabga and her AI co-host GENE delve into disruptive scenarios that could define the coming decades. BCG experts join the conversation, probing the possibilities and implications for leaders. Human and machine work together to explore the very real actions CEOs could take today to prepare. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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