Fashion & Founders The Podcast

This week on Fashion and Founders, I'm joined by Morgan Riddle and Cherry Beagles, co-founders of The 400 Club, a community redefining sports through the lens of fashion, culture, and female fandom.
Morgan Riddle was called “The Most Famous Woman in Mens Tennis” by the New York Times and now she is moving her focus to female fans in all of sports. Cherry Beagles founded The 400 Club in 2024, a community reimagining what sports fandom looks like for women, gaining recognition and named Forbes 30 Under 30. Together, they're building one of the most exciting brands at the intersection of fashion, sports, culture, and community. We discuss their experiences at F1, Wimbledon, the US Open, the Super Bowl and more. At The 400 Club they’re brining women together for the biggest live sporting event watch parties and industry events. 
We talk about why women's sports is far bigger than a trend, how social media has transformed the fan experience, why brands are still missing the mark with female consumers, and the enormous opportunity at the intersection of sports, fashion, and community. If you've ever wondered where the future of sports is headed or why fashion brands, founders, and creators are paying so much attention this episode is for you. Female sports fans aren't new. They're finally being seen.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast LinkedIn: Fashion and Founders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Follow The 400 Club:
IG: @the400club
Join the 400 Club HERE

Follow Morgan Riddle:
IG: @moorrgs

Follow Cherry Beagles:
IG: @cherry.beagles

Rent the Runway:
Use code: RTRXVSMITH50 and get 50% off your first month!

Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off

Thanks for listening!

This week on Fashion and Founders Podcast, I’m joined by Caley-Rae Pavillard, VP of Partnerships & Business Development at ShopMy. If you've spent any time around creators lately, you've probably heard the same thing: "Get on ShopMy." But why has it become such a powerful platform for creators, brands, and tastemakers?
In this episode, we discuss why creators are becoming the new retailers, how affiliate marketing is reshaping the industry, and why follower count matters far less than most people think. Caley shares what brands are actually looking for, how creators can turn recommendations into recurring revenue, and why human taste may become even more valuable in an AI-driven world. Consider this your ShopMy Success Guide and Masterclass in Influencer Marketing. 
We cover: 
How creators are making millions through affiliate revenue 
The shift from attention to influence 
What brands really want from creator partnerships 
Why authenticity still wins 
The future of shopping, discovery, and personal brands
Whether you're a creator, founder, marketer, or simply curious about where commerce is headed next, this episode is packed with insights.

Follow Fashion & Founders:
Podcast IG: ⁠@fashionandfounders⁠
Podcast Substack: ⁠Fashion and Founders⁠
Podcast Website: ⁠fashionandfounders.com⁠
Podcast TikTok: ⁠@⁠⁠fashionandfounders⁠
Podcast LinkedIn: ⁠Fashion and Founders⁠
Podcast YouTube: ⁠Fashion and Founders⁠
Podcast Links: ⁠Shop My⁠

Follow ShopMy:
IG: @⁠shopmy⁠
Join ShopMy as a creator ⁠HERE⁠
Join ShopMy as a shopper ⁠HERE
⁠
Follow Caley-Rae:
IG: @⁠heycayrae⁠
Caley’s ⁠ShopMy⁠

Rent the Runway:
Use code: ⁠RTRXVSMITH50⁠and get 50% off your first month!

Glamsquad:
Code: ⁠FASHIONANDFOUNDERS ⁠for $20 off

Thanks for listening!

This week, I’m answering your questions in a solo episode. I asked you to send in your biggest questions about working in fashion, founder tools, networking, fashion tech, and building a career you actually love, and we're covering all of it. From how to pivot into fashion from a different industry or degree, how to attend New York Fashion Week, the tools I’ve used to grow on social media, and the fashion tech companies and trends I'm watching closely right now. Whether you're trying to land your first fashion job, grow your platform, or simply understand where the industry is headed, I hope this episode gives you a few practical takeaways you can use immediately.

Follow Fashion & Founders:
Podcast IG: ⁠@fashionandfounders⁠
Podcast Substack: ⁠Fashion and Founders⁠
Podcast Website: ⁠fashionandfounders.com⁠
Podcast TikTok: ⁠@⁠⁠fashionandfounders⁠
Podcast LinkedIn: ⁠Fashion and Founders⁠
Podcast YouTube: ⁠Fashion and Founders⁠
Podcast Links: ⁠Shop My⁠

Links for mentioned items in the episode:
⁠Fashion Career Playbook⁠
⁠Copenhagen Fashion Brands⁠
Dressing Professionally on a Budget
⁠Flatter Blazer
No Blister Flats
Earrings

Rent the Runway:
Use code: ⁠RTRXVSMITH50⁠and get 50% off your first month!

Glamsquad:
Code: ⁠FASHIONANDFOUNDERS ⁠for $20 off

Thanks for listening!

In this episode, Victoria sits down with Rebecca Hessel Cohen, founder of LoveShackFancy. They discuss how Rebecca went from working as a fashion editor at Cosmopolitan to building one of the most recognizable brands in fashion. Rebecca shares the story behind the original bridesmaid dress that launched the company, the early years before opening a retail store, and how LoveShackFancy evolved from a niche aesthetic into a full lifestyle universe. They also discuss the viral ruffle skirt that became one of the most copied fashion pieces online, navigating dupes and copycats, scaling without diluting the brand, building immersive retail experiences, and what makes collaborations actually work. Plus Rebecca’s advice for standing out in fashion, building a recognizable point of view, and turning aspiration into community.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast LinkedIn: Fashion and Founders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Follow LoveShackFancy:
IG: @loveshackfancy
TikTok: @loveshackfancy
Shop

Follow Rebecca:
IG: @becknyc
TikTok: @becknyc_

Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off

Rent the Runway:
Use code: RTRXVSMITH50 and get 50% off your first month!

Thanks for listening!

In this episode, Victoria sits down with Colby Mitchell, founder of Swan Beauty, the AI beauty tech startup that went viral after sponsoring Acquired Style’s bachelorette trip. They discuss the strategy behind the partnership, the inbound after the trip, and the theories circulating the internet. The conversation explores the intersection of beauty and technology, the future of AI-powered skincare, and the journey to building Swan Beauty. If the bachelorette trip content left you wondering what is Swan Beauty, listen here and learn what’s next for them after their viral moment.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Substack: Fashion and Founders
Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast LinkedIn: Fashion and Founders
Podcast YouTube: Fashion and Founders
Podcast Links: Shop My

Follow Swan:
IG: @swanbeauty_us
Swan Beauty Website
Try the app

Follow Colby:
IG: @colbytmitchell

Family Office Episode Mentioned HERE

Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off

Rent the Runway:
Use code: RTRXVSMITH50 and get 50% off your first month!

Thanks for listening!