De Beers recently launched their first “beacon” campaign in over a decade, “Desert Diamonds.” The campaign is all about the diamond itself, and focuses on a palette of colors, from soft white to deep brown and all of the shades in between. On the heels of their star and talent-studded launch event in New York City, we spoke with Sally Morrison, Market Lead, Natural Diamonds, for De Beers Group who shared information about De Beers’ consumer insights studies, the many touchpoints that are going into their robust marketing and promotional efforts, and the ways in which designers and retailers can get in on all of the action.
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The COUTURE Podcast with Tracr CEO, Wes Tucker
Tracr is the world’s leading digital platform for tracing natural diamonds at scale. With a complex suite of cutting edge technologies, it provides consumers with the ability to explore the unique provenance and journey of their diamonds. In this fascinating conversation with Tracr’s CEO, Wes Tucker, he shares details about how the platform works, the collaborative approach they take to the business, and the company’s strategies for promoting the health and vitality of the industry as a whole.
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The COUTURE Podcast with Eric Ford
In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
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COUTURE Goes to Tucson
The Tucson Gem Shows in February each year are a destination for designers and retailers who want to hunt for particular stones, discover new deposits, foster and nurture relationships with miners and dealers from across the globe, and get an accurate assessment of the current state of the market. It is also a source of inspiration and chance encounters under the sun, and in our latest episode of The COUTURE Podcast, our "man on the street" interviews provide insights into why Tucson is a mecca for anyone obsessed with our trade.
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The COUTURE Podcast with Laura Bicego, NANIS
Over the past three decades, Laura Bicego of NANIS has solidified her reputation as a pioneer in fine jewelry design. Her pieces cater to the nuances of contemporary, stylish women, with transitional pieces that can be worn in multiple ways a core element of her collections from the very beginning. In our latest COUTURE podcast, Laura shares how growing up in the industry has affected her approach to the design process, the joy she finds in pairing a piece of jewelry with its rightful owner, and the care with which she nurtures the unique culture of her company.
In The COUTURE Podcast, Michelle Orman sits down with the people who make up the incredible COUTURE community to learn about their journeys, hear their stories, and gain insight into their lives and their creative processes. COUTURE’s jewelry designers and brands are creating jewelry with a unique point of view. Both on-trend and collectible, these wearable works of art are among the most highly coveted pieces of jewelry in the world. COUTURE’s retail partners, dedicated media and passionate influencers are all committed to introducing these collections to both jewelry enthusiasts, and admirers of art and the exploration of creativity alike.
Österreich