UPGRADE by CocoSpark

What does a PR agency actually do for luxury and high-end brands?In this episode, Aline de Albuquerque Pereira, founder of The Solution UAE, breaks down the real mechanics of media relations. The part most people never see. From what makes a brand media-ready to why some pitches get ignored (and others get picked up instantly), she shares insider advice on how to build visibility the right way.We talk about:• The daily work behind press coverage (spoiler, it’s not just press releases)• The real impact of being featured in top-tier media• What entrepreneurs must have in place before reaching out to journalists• Common mistakes brands make when contacting the press• How to know if you’re ready to invest in PR, and how to prepareAline also shares some essential do’s and don’ts that could save your next pitch from ending up in the trash.🎧 Ready to rethink your PR strategy?Discover The COCOSPARK Method to make your brand press worthy (even if no one knows you yet):👉 www.maddychristina.com/cocospark-method

So many entrepreneurs dream of elevating their business, attracting higher-level clients, charging what they’re truly worth, and creating a brand that feels effortless and refined. But most of them never actually make it there.In this episode, Maddy breaks down the eight biggest mistakes that stop brilliant businesses from successfully upgrading their positioning. From thinking that changing prices is enough, to underestimating the power of experience, to panicking too soon, she shares the patterns she has seen over years of mentoring brands around the world, and what it really takes to step into a higher level with grace and confidence.If you’re ready to understand the real difference between looking premium and being premium, this conversation is your reminder that elevation is an art, not an accident.✨ Learn more about The CocoSpark Method, the signature program to align your brand, communication, and client experience with your true value:👉 www.maddychristina.com/cocospark-method

In this episode, I sit down with Babar Askary, sales coach and expert in closing high-value deals. He’s helped thousands of entrepreneurs and sales professionals sell with clarity, confidence and impact. No gimmicks. No scripts. Just sharp, human strategy that works.We talked about everything. It went in every direction. But at the core, it was all about sales.What actually works. What keeps people stuck. How to move past outdated advice and show up with real authority.Babar shares real insight, practical advice, and the kind of perspective that shifts how you approach selling. Whether you're a solo founder or scaling a team, this will hit home.If you’re ready to stop guessing and start selling with intention, this one’s for you.👇 Drop your biggest takeaway in the comments or leave a question for Babar.🔗 Ready to work on your positioning and attract premium clients?Join the program: www.maddychristina.com/cocospark-mentoring#sales #closingdeals #salesstrategy #entrepreneurship #babaraskary #businessgrowth #cocospark

2026 is not about wishful thinking, it is about upgrades. In this episode Maddy recaps a turbulent 2025 and turns the five pillars of the CocoSpark Method into real resolutions you can actually keep: pricing and perceived value, a sharp sales pitch, a clear client experience workflow, a calm content system without overwhelm, and a simple focus plus network routine. Expect practical examples, a light cadence you can follow, and the energy to stay consistent all year.Explore the CocoSpark Method: www.maddychristina.com/cocospark-methodApply for Three Months to Luxury: www.maddychristina.com/cocospark-mentoring

Today we're talking about the importance of networking, of attending networking events and how to behave to optimize your investment with James Lord, CEO of RSVP, a wedding club that organize events regularly for the members AND external people to meet. After all these years of experience, he'll share with us the Do/don't so you're ready for your next congress!Want to go further? The CocoSpark Method is there for you!www.maddychristina.com/cocospark-method