#14 | The Art of Last Minute Magic: Flexibility as a Luxury Standard
In the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs turn chaos into charm. From handling urgent client demands to creating surprise-and-delight moments with zero prep time, this is your guide to making it look effortless—no matter what. Because in luxury, magic is often made in the final hour.
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#13 | Not All Luxury Clients Are the Same!
In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.What you’ll learn in this episode:The two dominant trends shaping luxury today (quiet vs ostentatious)What high-end clients really want (it’s not just quality)The biggest mistakes brands make when trying to “go premium”A practical framework to identify your aligned clientHow to build a brand experience that feels luxurious and true to youIf you’ve ever wondered why some clients feel like magic and others feel like a fight—this episode is your roadmap.👉 Listen now, and share it with someone building their premium brand.
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#12 | 🇫🇷 Parlons Luxe avec Caroline Mignaux pour MarketingSquare
🎙 Lever le voile sur l’upmarket : mon passage dans Marketing SquareJ’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Marketing Square pour parler d’un sujet aussi fascinant que redouté : le luxe.Dans cet épisode, on plonge ensemble dans les coulisses du marché haut de gamme. J’y partage ce que j’aurais aimé savoir avant de me lancer, les vrais codes du luxe, les attentes (parfois surprenantes) de cette clientèle, et surtout, des stratégies concrètes pour construire une offre upmarket qui vous ressemble — sans bullshit, sans jouer un rôle.💡 Si tu veux élever ton business sans te trahir, tu vas adorer cette conversation.🎧 Bonne écoute, et si l’épisode t’inspire, pense à le partager ou à laisser 5 étoiles sur ta plateforme préférée !
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#11 | Mistakes Don't Break Trust...
Your clients can forgive a mistake—but they’ll never forget how you reacted to it.In this episode, we dive into the art of handling errors with elegance, control, and premium-level professionalism.🎧 Listen now to learn how to turn slip-ups into trust-building moments.
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#10 | You & Coco | Are you really a luxury brand?
You say your brand is premium—but would your clients agree?In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your brand truly belongs in the high-end and luxury space.No fluff, no surface-level advice—just the clarity you need to refine your positioning, elevate your experience, and finally attract clients who value what you do.If you're aiming for premium... press play now.
Österreich