Cycling is good for our health, good for the planet, and it can be an efficient way of moving around busy cities. But despite all the rational arguments for it, in most cities the number of people who get on their bikes is low.CrowdScience listener Hans wants to know whether it’s time to change our tactics. Could we persuade more people to cycle if we moved away from focusing on well-intentioned rational arguments and use messages that appeal to our desires and vanity instead? What does the science say? Presenter Caroline Steel is on the case. She meets Winnie Sambu from World Bicycle Relief to learn about why people in countries like Kenya to choose the bike to get around. She heads out on a ride with psychologist Professor Ian Walker from the University of Swansea to find out what barriers there might be to persuading people to cycle. She also takes a lesson from one of the world’s top cycling nations as she talks to Marie Kåstrup, a cycling campaigns expert who has advised the Danish government on inspiring cycling and sustaining it in the city of Copenhagen. Also in Denmark, Caroline meets behavioural scientist Dr Pelle Guldborg Hansen who shares his experience in the art of persuasion. Presenter: Caroline Steel
Producer: Tom Bonnett
Series Producer: Ben Motley
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26:28
What’s that background hum I hear?
In the dead of night at his home in Machinjiri, Malawi, CrowdScience listener John can hear a small, but persistent, hum. Whenever it’s quiet enough, the hum is there – but what’s causing it? And is John the only one who can hear it?Reports of consistent, low-pitched noise have been popping up around the world for decades. No one knows this better than Dr Glen MacPherson, who runs the World Hum Map. He tells presenter Caroline Steel his theory for what’s behind these hums.And Caroline does some investigating of her own. We visit the Isle of Lewis off the coast of Scotland, where residents are reporting a hum. We hear about the impact that persistent noise has on people’s lives, and find out… can Caroline hear the hum too?We also ask why some people can hear a hum but others can’t. We head to an anechoic chamber – one of the quietest places in the world – to speak to Professor Jordan Cheer, who puts Caroline’s low-frequency hearing to the test.From industrial activity to internally generated sounds, we sift through the noise to try and find out what could be causing listener John’s hum.Presenter: Caroline Steel
Producer: Sophie Ormiston
Series Producer: Ben Motley
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28:21
What on earth is quantum?
Listener Christine wants to understand one of the strangest phenomena in the universe. But to get to grips with it, she’ll need a crash course in the bizarre behaviour of the very small. Here, things don’t act the way you might expect — and it’s famously hard to wrap your head around. Anand Jagatia has assembled some of the sharpest minds in the field and locked them in a studio. No one’s getting out until Christine and Anand know exactly what’s going on. Or at least, that’s the plan. On hand to help are Kanta Dihal, lecturer in science communication at Imperial College London; James Millen, King’s Quantum Director at King’s College London; and particle physicist Harry Cliff from the University of Cambridge. Prepare to enter the world of the very small—and the very weird—where particles can be in two places at once, influence each other across vast distances, and seem to decide what they are only when observed. Hear how these once-theoretical oddities are now driving a technological revolution, transforming everything from computing to communication. Presenter: Anand Jagatia
Producer: Harrison Lewis
Series Producer: Ben Motley
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