The Amy Porterfield Show

Running ads shouldn’t feel like a money pit. 

I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t. 

Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off.

I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way.

In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning.

I’ll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

Episode 38: Tiny Offers™ with Allie Bjerk

My Newsletter

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch.

2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they’re more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert.

3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME

Follow me on Instagram @amyporterfield

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Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.

I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels.

Most people are still running evergreen funnels the way we did in 2020. But the way people consume content has changed. The way the algorithm works has changed. The way cold audiences need to be sold to has changed. Anna rebuilt her entire approach from the ground up, and now she's going to walk you through exactly how she did it and what's working today.

In this episode, we talk about why giving people instant access to your webinar is killing your conversions, why shorter funnels are outperforming longer ones, the exact price range that works for evergreen, and why you will never get consistent sales without paid ads. She also shares her full tech stack and how she runs everything with zero full-time employees.

If you're tired of the live launch rollercoaster and you've been wondering if there's another way, this is the episode for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

More from Anna Konchar

Anna Konchar on Instagram

EverWebinar

Deadline Funnel

Flowdesk

Kajabi

Spiffy

ChatGPT

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Have to Build Your Funnel for Cold Audiences — The number one mistake Anna sees is people repurposing live launch assets and dropping them into an evergreen funnel. Live launches sell to warm audiences. Cold audiences need a completely different conversation. 

2️⃣ If You Want Consistent Sales, You Need Consistent Traffic — Evergreen funnels only work if new people are coming in every single day. You can start by promoting to your email list and social following, but you will eventually burn out that audience. Paid ads are the most passive and consistent way to drive traffic. Without them, you will never get the predictable income you're looking for.

3️⃣ The Sweet Spot for Evergreen Pricing — Below $500, you don't have enough margin to run profitable ads. Above $2000, it's hard to convert someone who's never heard of you before. Start somewhere in that range, track your cost per sale, and adjust your pricing based on what the numbers tell you.MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Delete These Subscribers Now

Why a Smaller Email List Makes You More Money

If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list.

So what I'm about to say might shock you.

I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands.

I know. Coming from me, that sounds almost blasphemous. But here's what’s 100% true… that list you've worked so hard to build might actually be working against you. A big list full of people who never open, never click, and never engage isn't the asset you think it is. It's dragging down your open rates, destroying your deliverability, and sneakily convincing Gmail to send your emails straight to spam. Every single time you hit send, those lurker subscribers are making it harder for the people who actually want to hear from you to see your emails.

A few years ago, I was looking at our email metrics and something wasn't adding up. We had a solid list size, but our open rates were tanking and our launches weren't performing the way they should have. That's when we got serious about something that should have had our focus from the start: list health. What we learned flipped our entire approach on its head.

In this episode, I'm walking you through exactly what we did, how to know who's worth fighting for and who's dead weight, and why a smaller, cleaner list will make you more money than a bloated one ever will.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

My Newsletter and Nurture Funnel

Revenue Consistency Formula Free Training

Kit

Kajabi

Active Campaign

MailChimp

Flodesk

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Disengaged Subscribers Drag Down Your Entire List — Email providers like Gmail, Yahoo, and Outlook track engagement. When a large percentage of your list ignores your emails, that affects your reputation with providers. Your emails land in spam folders or get buried in the promotions tab. This affects everyone, including your most loyal subscribers.

2️⃣ Use the 90-Day Rule to Identify Your Quiet Quitters — Create a segment of subscribers who have been on your list for at least 90 days, but haven't opened an email in 90 days and haven't purchased in 90 days. These are the people who have had plenty of opportunities to engage and consistently haven't. That's your starting point for a re-engagement campaign.

3️⃣ A Clean List Is More Profitable Than a Big List — Once you remove the people who never open, your metrics finally tell you the truth. You can see what subject lines actually work, what content resonates, and what offers get traction. You stop second-guessing your strategy based on numbers that were being skewed by people who were never going to engage anyway. And your launches become more predictable because you're measuring what's real.

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why High Performers Swear By Journaling

Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere.

What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos?

That’s what this episode is about.

I'm sitting down with Laura L. Rubin, creative coach and author of The Big Unlock, to talk about why journaling isn't a floofy self-care ritual. It's a strategic tool that high performers at Google, Netflix, and beyond are using to sharpen their thinking and lead with more intention. Laura has worked with executives, pro athletes, venture capitalists, even special forces veterans. And what she's found is that the most visionary leaders all have one thing in common: they make space to reflect.

We talk about why writing by hand activates your brain differently than typing, how to build a journaling habit in just four minutes a day, what to write when you have no idea how to start, and how journaling can help you work through feeling stuck in your business and life. 

If you've been curious about journaling but haven’t known how or haven’t stayed consistent, this conversation will change the way you think about it.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

The Big Unlock by Laura L. Rubin

All Swell Creative

Laura L. Rubin on Instagram

Laura's Substack

All Swell Notebooks

Cross Pen Company

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The 4x4x4 Method Makes Journaling Doable — Four minutes, four days a week, for four weeks. That's it. You don't need to write pages of deep reflection. You just need to show up consistently enough to build the habit. Plus, what to do if you fall off.

2️⃣ Writing By Hand Changes Your Brain — When you move your hand across paper, synaptic connections fire that just don't happen when you type. Pen to paper forces structured thought and pulls you out of the constant state of react and respond that most of us live in, finally giving you space to think.

3️⃣ Try a Done List Before Bed — At the end of the day, write down all the ways you were a good steward of yourself. Not just the big accomplishments. Did you take your supplements? Go for a walk? Fill your water bottle? Over time, you'll start to see patterns in where you're consistent and where you need more attention. It's a small habit that creates real awareness.MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Truth About What It Takes (And What No One Tells You)

Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you.

I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you.

I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be.

This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now.

Previous Episode: How We Launched Our 4-Day Workweek Experiment

Shorter by Alex Soojung-Kim Pang

Asana

Slack

Google Calendar

HubSpot

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely.

2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did.

3️⃣ You'll Still Work Some Fridays And That's Okay — Secret’s out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions. 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!