Thinking about management? Feeling overwhelmed by your inbox? Or just wondering if an agency is worth it? This episode is for YOU.Today, I’m diving into behind-the-scenes of what management actually looks like as a content creator, how to know when you’re ready, and the major green and red flags to look out for when choosing an agency. After nearly 7 years of running It Girl Agency and a decade in the influencer world, I’ve seen it all, and I’m not gatekeeping any of it.Listen in to hear:The biggest red flags I see in agencies (and what a great one actually looks like)How to tell if you’re ready for managementWhat questions to ask before signing with an agency The ideal talent-to-manager ratio you should be looking forHow working with the right agency can boost your income without you having to put in more hours Whether you’re drowning in brand emails or just trying to figure out what the next step looks like for your creator biz, this episode will help you make an informed decision with confidence.Let's be friends! Find us on Instagram @itgirlagency
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07: Can’t Post, Too Sad
For the girlies who are creatively cooked - this one’s for you.If the thought of making another reel makes you want to vomit, or you’ve been staring at your phone thinking “I literally can’t post, I’m too tired,” welcome. You’re not lazy, you’re not unmotivated… you’re probably just burnt out. And yes, it happens to everyone – myself included. In this Episode, I’m getting real about:How to tell if it’s burnout or just fear/resistanceWhy taking a break will not break your accountHow to show up without going full production mode (hello, soft content!)What I tell every creator at It Girl Agency when they’re running on fumesPlus, I’m answering your Qs:Is this just a bad day or actual burnout?Will taking a break tank my engagement?What if I feel guilty for resting?If you’re tired, snappy, or just not excited about your content right now, take a breath. You’re not broken. You’re just spent. Let’s talk about it.Let's be friends! Find us on Instagram @itgirlagency
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06: The Overachiever’s Guide to Doing Less with Ashley Henson
What happens when the girl who does it all decides to slow down?Her brain screams “Wait, this feels wrong!”Take it from Ashley Henson. She’s been there, but she’s glad she pushed through. Ashley is a former HR exec, full-time mom of five(yes, triplets included), and content creator who managed to build a platform and become a full-time influencer just by showing up and being herself. In this Episode, she’s opening up about how hard it was to untangle her identity (and self-worth) from her fast-paced career. She’s also sharing her best tips for slowing down, settling into a more flexible career with more work/life balance WITHOUT feeling like you’re worth less because you’re working less. We’re also getting into:Why quitting her job was scary but soright (especially after triplets)How she literally manifested her influencer era by putting “I make money by being me” on her vision board The pressure to be “on” 24/7 as a content creator and how she protects her peace so she can be a present mom If you’ve ever felt guilty for resting or low-key panicked at the thought of doing less, this one’s for you. Let's be friends! Find us on Instagram https://www.instagram.com/itgirlagency/
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05. Influencer Myths and Other Lies the Internet Told Us
Let’s bust some myths, shall we?After 10+ years in the influencer game, I’ve heard it all. Things like: “You have to post 24/7.” “You can’t grow unless you’re everywhere at once.”And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all.Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters. That’s why in this episode, I’m breaking down:Why more content ≠ more growth (and what to focus on instead)The rise of “comfort creators” and how to lean into your personalityWhy long-form content is back (and better than ever)What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed)How many platforms you actually need to be on to succeed as an influencerPlus, I’m answering your biggest Qs:Do you really need to niche down?How do you keep brand deals from feeling forced?Is TikTok Shop still worth the hype?If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you.Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/
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04. Can You Be a Mom Influencer Without Posting Your Kids? Emily Vondy Says Yes
This week, I’m chatting with my girl Emily Vondy, and we’re getting into the messy, honest, sometimes hilarious reality of being a mom on the internet (without relying on your kids for content). Emily’s built an audience of over a million by being wildly relatable and hilarious, but she’s also chosen to stop showing her kids’ faces online. We talk about what led to that decision, how it’s impacted her brand, and how to stay true to yourself (and your values) even when it’s hard.If you’ve ever felt torn between “this is too good not to post” and “this doesn’t feel right,” you’re gonna love this one.Listen in as Emily gets real about: The moment she knew she was never showing her kids’ faces online againHow she finds that sweet spot between sharing honestly and keeping things privateWhy she’s okay with a brand deal falling through if it doesn’t align with her valuesThe pressure that comes with knowing your kids (and everyone they know, teachers, peers, etc.) will see your content About Emily Vondy: Emily is a creator, mom of five, and everyone’s favorite golden-retriever-energy bestie on the internet. Whether she’s writing songs, reenacting toddler drama, or just keeping it real about life in the chaos, she’s here to remind you that you’re not alone.Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/
Welcome to Get a Handle On It—the podcast where motherhood, influencing, and entrepreneurship collide. I’m your host, Lydia Jean: a mompreneur, content creator, and founder of It Girl Agency, where we’ve helped hundreds of creators secure six-figure brand deals and build thriving careers.Each week, I bring you candid conversations, actionable tips, and real stories from moms who are balancing mom life and building their brands. Together, we’ll navigate the messy, rewarding world of influencer life because balancing it all is tough, but you don’t have to do it alone. So, grab your oat milk latte and AirPods, and listen in each week as we work to Get a Handle On It together!
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